The Seventh Kingdom: Is Technology Addiction Real Jan. 2015 | Page 18

P E R C E N T A G E O Fwho K SaM A R T P H O N E O W N E R S
Percentage of the UK U own smartphone
In a 2014 report
conducted by the
market research
company “Mintel”,
people between
the ages twenty
five and thirty four
were found to be
the most common
owners of smartphones in the UK,
closely followed
by people of
graduate age.
(Mintel, 2014)

Percentage owning a smartphone

80
70
60
50
40
30
20
13-17

18-24

25-34

35-44

45-54

55+

Age Range

O W N E R S H I P percentageTof mobile F M O Bper date H O N E S P E R D A T E
Ownership P E R C E N A G E O phones I L E P
The same report
also highlights
how ownership
of smartphones
has increased
over the past
few years. Moreover ownership
,
of basic mobile
phones (often
without internet
capabilities)
has declined
drastically. This
elicits the idea
that internet has
an immense
contribution to
the digital technology of today.
(Mintel, 2014)

80

70

60

50

40

30

20

10

0
Jan 12 Apr 12 Jul 12 Sep 12 Jan 13 Apr 13 Jun 13 Sep 13 Dec 13 Apr 14 Jun 14
Smartphone

3

CHAPTER ONE: DIGITAL TECHNOLOGY

Basic Mobile Phone