The September Issue 2013 September 2013 | Page 164

We can’t wash away the memories of your ex, but we can help you attract your next love. Whether you’re a mild-mannered librarian or Hollywood vixen being chased by fans, your hair should be as strong and controlled as you. The team at Joico has always led the most powerful reconstructive technologies known to the hair repair arena. Even my coarse and unforgiving ethnic hair benefits after the first use. Come inside the sphere of Joico and understand that while some beauty brands come and go, this one is going nowhere.