You need content that will build trust with the visitor
The order process must be very simple
Other common issues are:
Non-utilization of target keywords and phrases
Non-relevant keywords in page titles & descriptions
Anchor text without keyword use
Non-use of keywords in the page URL
The theme and navigation flow are difficult to follow
Technical issues often include:
Missing - robots text file used by the search engine’s crawlers
Missing - search engine sitemap
Excessive use of Flash content
Excessive use of frames in page design
The use of dynamic links rather than static links
Broken or missing links to web pages
If these problems persist, search engines may not cause the page to get indexed properly,
or it may not be indexed at all. If web pages are slow to load, Google is less likely to deep
crawl your site with its robot.