THE SEO AUDIT 1 - Page 7

 You need content that will build trust with the visitor  The order process must be very simple Other common issues are:  Non-utilization of target keywords and phrases  Non-relevant keywords in page titles & descriptions  Anchor text without keyword use  Non-use of keywords in the page URL  The theme and navigation flow are difficult to follow Technical issues often include:  Missing - robots text file used by the search engine’s crawlers  Missing - search engine sitemap  Excessive use of Flash content  Excessive use of frames in page design  The use of dynamic links rather than static links  Broken or missing links to web pages If these problems persist, search engines may not cause the page to get indexed properly, or it may not be indexed at all. If web pages are slow to load, Google is less likely to deep crawl your site with its robot.