THE SEO AUDIT 1 - Page 3

The Panda algorithm appeared in 2011 (Penguin in 2012) – it also requires websites to be informative. Fresh and on-point content is a key. I’ve known many people, for example, in the real estate industry who update the demographic narratives annually or semiannually on their site to keep up with this requirement. For example, they may be involved in a ten-city area, and need 10,000 words of fresh copy (1,000 words per city) to add to their residential and commercial opportunity section of their website in order to offer new information to their clientele. The Panda algorithm can detect when links are placed in an unnatural order. This is penalized. The Panda algorithm analyzes the logic of all of the backlinks as well. Finally, “cloaked” pages where the reader sees one result and the robot sees another are of course penalized under this algorithm. Website Audit Findings During a website audit we often find problems and we thought it might be useful to give examples of typical issues. These are some common problem areas – but only an SEO Audit of a particular site can determine the full range of issues and recommendations. A website owner should treat the top part of each web page as prime space. That’s the part that appears before a visitor needs to scroll down the page.