THE SEO AUDIT
By David Meade
In order to have a preeminent website, time should be spent developing a profile of the
health of your website. Continually auditing a site can produce exceptional results – an
upwardly mobile ranking in the search results.
Performing a full search engine optimization audit of your website on a regular basis,
perhaps at least once every six months, or at the most annually, is key to maintaining
your web presence and maintaining your organic search engine rankings. There are a
variety of reasons why you really need to perform a full SEO audit of your website:
Algorithms are constantly updated through a series of iterations
The rules change from year to year
Content on your site changes
You need metrics to determine where you now stand
Remediating problem areas will clean up your profile
Your website rankings haven’t changed and you would like some more
business
You need a fresh set of eyes that can take a look and see any problems that
you cannot see
Your competitors are exceeding your traffic levels
It helps your business grow with an extremely small investment