Music Videos : The evolution of a listener to a viewer
VISHNUPRIYA
Songs have come a long way jumping through different forms of media from cassettes to mp3 players to personalised playlists on your phone . Apart from the variations in the ways in which songs can be listened to , they have become something for your ears as well your eyes . More than being a place of solace , songs have become a whole experience with the exquisitely put together music videos .
More to the song than the music The increasing importance of music videos and the high-quality production of these has further emphasised the concept of songs being a beautiful form of expression . Music videos have been adding another perspective to a song and making it a more enjoyable few minutes . The previously lone voice of the artist is now backed up with the creative visuals of the video , allowing the listener turned viewer to build a story on the song . Often these stories are built in the videos giving the listener a capsulised version of an experience for easy edification and also allowing the artists story to be memorialised in the eyes of the listeners . Why only listen to a song when you can go through a beautiful version of it made by the artist through the video ?
Music videos — a publicity move ? While being a copious insight into the artistry , music videos also attract viewers who then turn into listeners . The aesthetic visuals , locations , trendy dance moves and so many other factors influence the mood of the song , sometimes even stealing its thunder . With music videos being easily available and accessible , it is only logical that publicity teams and companies make the best of the opportunity . Songs like Cardi B ’ s WAP featuring Megan Thee Stallion was a major hit with its alluring music video playing a huge part in its success . Recently Halsey ’ s “ I ’ m not a women , I ’ m a god ” has been receiving a lot of attention for its beautiful videography and concept . It tells a beautiful story that is accompanied by the song which only seems to be an extra element supporting the story . The song although beautiful doesn ’ t capture as much attention as the strong visuals in the video .
Evolution of music videos Music videos have , like other industries , have gone through a creative revolution . They are no longer just artists lip syncing to the song but a well thought out product that means to add value to the discography of the artist . The ability of the artist , if appearing in the video , to catch the eyes the viewer also matters in bringing the song some benefit . To ensure this happens , different teams of professionals also become a part of the process . All in all , a music video is a whole package delivering to and catering various interests of different artists .
Making of music videos From attracting viewers to turning listeners into viewers , music videos have become almost a necessity for charting and gaining popularity . From the variety of videos that can be seen it is no doubt that the concept and planning of these videos are done very meticulously . Even the side tracks of the different album have audio visualisers that play a role that is similar to that of a music video . The creative efforts that go into these from the styling , direction , location , animation etc . is a very intricate process that definitely reaps results .
Every form of entertainment convulsing and bringing out unique ideas is something that all industries are exploring . Artists exploring new avenues to try and express themselves better and in turn providing their audience immaculate ways of entertainment , together are stepping stones towards a more developed society .
The Score Magazine
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