KANUPRIYA MODI
10 things that make music go viral
Music going viral is not a new phenomenon . There are numerous instances we have seen some tune go viral right from ad jingles like Washing powder Nirma to Jaan meri jaaneman bachpan ka pyaar . Let ’ s deep dive into what makes music go viral .
Connection : Most songs leave a deep impact on the mind . They are based on a story that connects with the people . For instance , Channa mereya from Ae dil hai mushkil is a soulful melody that touches the soul .
Uniqueness : Unique is the new cool . Monotony is something that stops intriguing most people . That ’ s why music that ’ s unique almost instantly attracts attention and goes viral . For instance , the recent song … Manhaari became an instant trend on Instagram reels .
Tune : Some tunes are timeless . They are etched in the memory and stay there forever . The tune gets stuck in the head and we keep humming it . Something like Hookah bar or Mann mast magan have tunes that make you tick .
Relatability : Music that relates is music that resonates . People instantly get glued to the relatable music compositions and make it a sensation . Amit Trivedi ’ s song London Thumakda from Queen was so relatable that it topped the charts and people still groove on it .
Current trends : Music also has the ability to follow trends-jacking . Something like Dhinchak Pooja ’ s Selfie maine leli aaj was based on the increasingly popular trend of taking selfies .
Visual portrayal : Some songs are set under such a beautiful backdrop that their visual portrayals make them attractive . Ghoomar from Padmavat is one such larger-than-life visual portrayal .
7 . Offbeat approach : Badshah and Honey Singh ’ s songs have an offbeat approach . Right from Blue hai paani paani to Haaye garmi they make people go crazy with their beats and peppiness .
Novelty : Anything new just hooks people to the song . Something like the ‘ Breakup song ’ was an instant rage . It was a totally new happy take on the otherwise sad notion of a breakup .
Rhyme : People have a sweet fixation with rhymes . Songs with a rhyme tend to make it to the list of viral songs . For instance , most old songs had a wonderful rhyme scheme like ‘ Mera naam Chinchinchoo , raat chandni main aur tu ’ was a rage .
Lyrics : Words lend the soul to a song . Lyrics play a very important role in making a song go viral . For instance , strong lyrics like Teri mitti mein mil jaawaan from Kesari is soul-stirring .
Virality depends on a lot of things . What makes one song viral may or may not work for another song . The best tip is to understand the pulse of your audience . Then create something that just flows freely and helping people get immersed in the musical experience . That ’ s the secret of creating a sensation .
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