The constant evolution of technology has been exponentially improving . So , it was important to show these developments to people from different walks of life . That ’ s where trade shows come in . Exhibitions from different manufacturers show off all the new and fancy bling that can be made . Musicians who rely heavily on equipment and gear to help them with performances , recording , lighting , video-making , etc . flock to such events , notably NAMM . For music technology to be where it is , a ton of such trade exhibitions needed to be held . What started as a European Merchant Gathering , has now evolved into the numerous trade exhibitions we find all over the world .
While all manufacturers and businesses strive towards market domination , the competition in that industry intensifies . As a consumer , competition is always good because it gives us more options . Everybody is always trying to sell more than their competition and so they work on building their brands and products to differentiate it from the competition . So , what started as vinyl and gramophones of various qualities , cameras and speakers with different resolutions and sound levels , has us drowning in options across any price point you can think of .
Musicians and performers see the benefits of products from other industries ; for example , a musician knows the importance of a good video camera because that helps them capture a good video . And if a ton of people are in one place checking out music gear etc ., why not advertise a new video camera and market it towards musicians ? One at a time , Music Trade shows began to involve numerous industries from Record Labels , Music Schools , Instrument Makers , Software manufacturers , Audio-Visual product manufacturers , lighting system manufacturers , etc . And all these manufacturers are trying to market and sell their products to the massive and diverse crowd .
This diversity in industries and audiences , also lends to collaborations between two or more entities . Companies bring together their best tech and create something that might not have existed . This is a double-edged sword as manufacturers also get to have a headstart on some of the new trends made by their competitors . While all this is a part of any commercial market , what do consumers get ? More options and products . Not a bad deal at all .
Music trade shows in specific , always have interesting ways of displaying their products . One of the coolest ways is having artist endorsements because the audience at these trade shows get to see some of their best artists playing some really good music with some of the best music tech available on the market , while also networking with said manufacturers and artists . And so , Music Trade shows generally have played a key role in making sure music technology evolves and keep up with the times . And as consumers , we ’ re the ones who benefit the best . We get more options and cool stuff to use and improve the industry as a whole .
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