Music with a side of our favourite fast-food chain ? Yes , please
MANYA MASIWAL
Music and fast food have been a big part of pop culture for decades and their amalgamation has revolutionised how collaborative deals work for music artists . Pop music and fast food , rightly holding cultural significance , are something you don ’ t seem to get enough of and seeing them come together is always a delight for the people who love both . In recent years , fast-food chains have been partnering with global artists to give their audience a customised fan experience .
Musician x Food Chain collaborations help the artist reach a wider audience through merchandising and enable the fast-food chain to grow its customer base , attracting an artist ’ s fans .
Here are some of the most iconic collaborations between music artists and fast-food chains :
Travis Scott and McDonald ’ s This collaboration was a part of the ‘ Famous Orders ’ program by McDonald ’ s where they asked celebrities what their McDonald ’ s order was . The conversation began during Superbowl and turned into a partnership with Travis Scott , one of the most influential hip-hop artists of today .
In September 2020 , McDonald ’ s launched Travis ’ s ‘ Cactus Jack ’ combo which was a quarterpound burger with his favourite ingredients . The combo was completed with fries and a Sprite . The meal got so famous that McDonald ’ s faced a shortage of Quarter Pounders .
This endeavour boosted McDonald ’ s sales by 4.6 % and the rapper made $ 20 million during the endorsement .
Lil Nas X and Taco Bell American rapper and ‘ Montero ’ hitmaker Lil Nas X has recently been appointed the Chief Impact Officer at Taco Bell . This is an honorary role that will allow him to partner with the brand from the inside out . Last month , Nas was a part of their Toasted Breakfast Burrito campaign .
The Grammy award winner used to work at Taco Bell during high school and believes that it has helped him build a sense of responsibility and great friendships . He also featured the restaurant in the music video of his recent single ‘ Sun Goes Down ’.
Benny Blanco and Shake Shack Benny Blanco , to celebrate the release of his album ‘ Friends Keep Secrets 2 ’, launched a special nacho burger in collaboration with the culinary director of Shake Shack , Mark Rosati . The burger was available at the joint ’ s West Hollywood outlet for one day where they went to promote it .
Blanco and Rosati bonded over their love for food and worked out a recipe for the burger which included Shake Shack ’ s ranch dressing with crumbled Cool Ranch Doritos , scallions and a secret condiment created by Benny .
BTS and McDonald ’ s This collaboration shook the entire music and food industry , with almost every McDonald ’ s outlet around the world facing a shortage of this meal . In May 2021 , McDonald ’ s came up with ‘ The BTS Meal ’ in collaboration with BTS , a Korean boyband .
This meal included the members ’ favourites : 10-piece Chicken McNuggets with sweet chilli and Cajun dipping sauces , medium fries , and a Coke . The dipping sauces were inspired by South Korean McDonald ’ s and made a debut worldwide .
With concept photos , lunch parties , launch dates for cities around the world and behind the scenes for the video shoots , the fast-food chain wanted to give fans the K-Pop culture experience during the launch . This meal was available in more than 50 countries and resonated well with the customers .
Chipotle and Shawn Mendes In January 2021 , Chipotle , the famous Mexican food chain , partnered with singer / songwriter Shawn Mendes for a burrito bowl to benefit the Shawn Mendes Foundation . The bowl included cilantro-lime cauliflower rice , black beans , chicken , roasted chillicorn salsa , romaine lettuce , and guacamole .
The food chain decided to donate $ 1 to his foundation for every Shawn Mendes Bowl sold between January 14 and January 28 .
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