NAMM 2018:
THE CROSSROADS
The NAMM Show is once-a-year opportunity that gathers
industry communities, unifying the ingredients of
success for your business and your life. Not only will you
be introduced to the latest innovative products that will
drive the industry in the new year, but you will also have
access to the best industry education, tailored to your
specific needs. And filed under the “life is short” category
of motivation, the memorable experiences that naturally
occur at our industry’s family reunion, set against the
backdrop of some of the greatest musical moments will
spark your passion and energize your larger purpose of
bringing music to the world.
The NAMM Campus will be larger this year, as a result
of an expanded Anaheim Convention Center and the
opportunity to bring together the full spectrum of music,
sound and event technology. The goal is to give you a full
360 vantage point of the state of play as well as the clues
and tools to chart your future.
Highlights at the new NAMM U Anaheim Hilton Center
include:
Music Retail: NAMM U Breakfast Sessions each morning
of the show, featuring free breakfast, music and insight
from industry thought leaders, along with Retail Boot
Camp the day before the show kicks off. And for retailers
on the show floor, the NAMM Idea Center is staying right
where it’s been, conveniently located in the lobby of the
Anaheim Convention Center. (Think of it as NAMM U’s
satellite campus.)
Audio Production: More than 300 sessions for seasoned
and emerging pro audio professionals from the Audio
Engineering Society (AES), TEC Tracks and A3E
(Advanced Audio + Applications Exchange), plus Dante
Certification Training.
The trade show floor is organized to maximize your time,
with product segments closer together, more common
areas to network and additional food options. We’ve
also incorporated the technology to reduce the sound of
product demos, resulting in a better experience for all. Event Technology: Training and sessions on lighting,
lighting networking, safety and rigging from
Entertainment Services and Technology Association
(ESTA), Front of House, Projection Lights & Staging News
and Lighting&Sound America.
Education is a cornerstone of The NAMM Show, and
we’ve long envisioned of building a giant clubhouse for
industry education; a hotspot where NAMM members
could network, share and, most of all, discover new ideas
to grow their businesses and careers. We imagined a
forum with a campus feel that served as an extension
of The NAMM Show itself, featuring all the education a
NAMM member could ever ask for—ranging from music
retail to pro audio to event technology, and everything in
between. Students and Educators: A robust program for music
students and faculty, including GenNext College Music
Society sessions and Music Education Days.
NAMM U is now much more than an education program.
It’s a hang. It’s a destination within The NAMM Show.
And, of course, it’s a center of industry-best practices,
big ideas and world-class training opportunities, housing
44
hundreds of sessions—and unlike anything you’ve seen
before.
The
Score Magazine
high