THE NAMM SHOW CROWD : WHAT TO EXPECT FOR 2024 ?
Anyone who has attended The NAMM Show can relate to the fact that we subconsciously look at the crowd to see what level of industry participation is taking place . The question is : Is there truly a trend to discern with attendance , and is it an accurate forecast of the future ?
This is a resounding curiosity to most NAMM Show attendees . I want to gauge the level of proper engagement so that our industry can maintain and grow these types of interactive experiences because , let ’ s face it , there aren ’ t enough of them in the DJ and music world . The NAMM Show is where the magic happens , and without supporting NAMM and the show , we are limiting what we dictate for the future of the music community . By “ supporting ,” I don ’ t mean just showing up ; I mean making a lasting impression that breaks the mold and adds tangible value to the experience . Make no mistake , to elevate everyone ’ s experience , this responsibility lies with both sides , attendees , and exhibitors .
Every year I often hear a lot of pre and post-NAMM Show speculation and hypothesizing about attendance . As the manager of a local Los Angeles DJ store , Astro AVL , and as an audio artist and lighting designer , I want to cover some insights from the perspective of a “ boots on the ground ” dealership and also an attendee .
The Score Magazine
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