The Score Magazine November 2021 issue | Page 34

Anirudh Deshmukh

The Architect-Turned-

Clubhouse Star

Around last December , architectturned-singer Anirudh Deshmukh had released his first single , a soothing love ballad titled Besabriyaan . Now , a few months and more tracks later , Deshmukh ’ s popularity as an indie singersongwriter seems to have considerably risen . Apart from his talent and gleeful personality , Deshmukh has made good use of the social media app Clubhouse .
In fact , one can even refer to him as a ‘ Clubhouse star ’ as the app has even roped him in as their ‘ first Indian icon ’. For the ones unacquainted with Clubhouse , it began as a social media startup with the app launching in March , 2020 .
The purpose of Clubhouse is to create chat rooms of all sorts where people and artists can connect together and debate , discuss , or just engage in everyday chitter-chatter . The timing of the release seemed to be perfect as lockdown season had just commenced . However , Indian users gained access only this year .
One popular Clubhouse room is Deshmukh ’ s Late Night Jam , a show that he hosts every day . Musicians , singers , poets , and other creatives come together to share their art and encourage each other with Deshmukh hosting this wholesome safe space .
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