DIRECTOR'S NOTE
Director, Strategy and Planning
Ajay Prabhakar
Director, Business Development
Pragash VM
Director, Marketing & Operations
Sneha Ramesh
Editorial Advisor
Nikila Srinivasan
Creative Director
George Vedamanickam
Creative Designer
Manasi Doshi
Content Contributors
Pramita Bose
Aditi Sarawagi
Shreya Bose
Souvik Chakraborty
Suparno Saha
Sriram Ravishankar
Amogh Rao
brand partners
Even if you are among those who don't care much for Bollywood Music, it
is hard to not notice the sudden surge of never-ending remixes of favourite
evergreens. A quick poll among your friends, and you will find most hate a
remix for ruining their fond oldie and are willing to be vocal about it.
This phenomenon seems to be an epidemic; Nearly every Bollywood movie
in recent times has featured at least one remix. I cannot but wonder if it is the
filmmakers who want this monstrosity in their film or if award-winning music
directors actually prefer not to make original music. It is not just that the music
is repetitive, even the videos are cliché; a group dancing in a club or a skimpily
clothed woman entertaining a live audience of some sort.
For this trend to stop, I see no choice but to decisively express my revulsion in
the hope that some sane minds with deep pockets in the Bollywood producer
ecosystem read this editorial and see the writing on the wall. The problem
with this approach is more tricky than you would think. There is a closed echo
chamber in Bollywood and Kollywood who know very well that the audience
does not have a choice but to see their movies, no matter how bad.
Now that I know my first strategy won’t work, I pin my hopes on music directors
who I implore to stop this atrocity. I look forward eagerly to new music that I
can add to my favorite collection.
Until the next time.
PRAGASH VM
Director - Business Development
subscribe to us at www.thescoremagazine.com
thescoremagazine.com
thescoremag
www.highonscore.com
@highonscore
highonscore
[email protected]
+91 95000 12975
DISCLAIMER: Reproduction in whole or part of any text, photography or illustrations without
written permission from the publisher is prohibited. The publisher assumes no responsibility
for unsolicited manuscripts, photographs and illustrations. Views expressed in this publication
are not necessarily those of the publication and accordingly no liability is assumed by the
publisher thereof. Advertising copy and artworks are the sole responsibility of the advertisers.
http://www.motherteresafoundation.org.in
The Score Magazine is proud to support the Mother Teresa
Foundation and urge our readers to join us in giving back a
fraction of what we have been given.