The Score Magazine March 2024 issue! | Page 62

Emergence of

GEN Z INFLUENCERS IN MUSIC

In the constantly changing field of music , Gen Z influencers have changed how we see and listen to music . This versatile generation that was born between the mid-1990s and early 2010s is wielding an impressive influence on such a job as influencers hence creating a lot of new ideas . Here are five key points highlighting the rise of Gen Z influencers in the world of music :
1 . Digital Savvy and Social Media Prowess :
They are seizing the digital prowess of Gen Z , who was born in a time that is marked by social media . Platforms such as TikTok , Instagram and YouTube are their playground to showcase talents in music while people from all over the world also get a good view of that . First , Gen Z influencers use these channels not only to promote themselves but also to influence musical trends and introduce new music genres to a vast online audience .
2 . Diverse Musical Influences and Hybrid Genres :
Unlike their predecessors , Gen Z influencers were already introduced early to the various types of musical genres during their childhood with the help of the internet . It also has resulted in a fusion of styles and the emergence of mixed genres because these influencers combine from different musical backgrounds and cultures . This variety in musical influences is reflected by a vibrant painting of sounds which speak to the ears of many , beyond all genre labels .
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