The Score Magazine March 2024 issue! | Page 20

3 Innovative Audio Solutions from Shure : Highlights from NAMM 2024

Discover Shure ’ s latest advancements in audio technology showcased at NAMM 2024 . From the versatile Axient Digital ADX3 plug-on transmitter to the groundbreaking SM7dB dynamic vocal microphone , these innovations redefine industry standards and elevate audio performance to new heights .
Shure ’ s New Axient Digital ADX3 with Plug-on Transmitter with Showlink Technology
The Axient ® Digital ADX3 plug-on transmitter is the latest addition to the Emmy Award-winning Shure Axient Digital Wireless System . ADX3 is an ideal choice for audio professionals in broadcast television and location sound who are in the look-out for industry-standard transmitter that enables real-time remote control of key parameters . The most exciting feature of this transmitter is that it transforms any XLR-terminated microphone into an advanced , portable Axient Digital ADX Series wireless microphone , delivering the same transparent audio quality , RF performance and wide tuning of the AD3 along with Shure ’ s proprietary ShowLink technology .
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Shure ’ s SM7dB- The Marvellous Built-in Preamp
After Fifty years of its introduction in 1973 , Shure has launched a new member of its royal SM7 family . Specifically designed for podcasters , streamers , and vocalists , the new SM7dB XLR dynamic vocal microphone delivers the extraordinary sound of the SM7B along with a custom-designed , built-in active preamp * for a simplified audio workflow that removes the additional need for inline amplification . It provides a supplementary + 18 or + 28 decibels ( dB ) of clean gain , eliminating the need for a separate preamp , and providing freedom to the users from the unwanted hiss and noise created by many audio interfaces .
Shure ’ s Compact MVX2U Digital Audio Interface with Powerful Onboard DSP
The MVX2U Converts any XLR Microphone to USB with Complete Access to the ShurePlus MOTIV Desktop App , Simplifying the Journey to Extraordinary Audio with Custom Presets , EQ Filters , and Auto Level Model , which is highly advantageous and time-saving for the artists and sound engineers .
Taking deserving pride in providing powerful , onboard DSP , the MVX2U interface delivers the customisation of the ShurePlus MOTIV Desktop app to all condenser and dynamic XLR microphones , regardless of the manufacturer . With the MVX2U , users can comfortably transform their existing XLR mic into a USB powerhouse equipped with the tools required to take the guesswork out of achieving extraordinary audio output .