You need to have social media as part of your marketing plan or you will not succeed , I think . We still have a large demographic , and our primary targets are Facebook & Instagram . We have got a good team now and are constantly re evaluating these platforms .
We also use LinkedIn for B2B and are exploring TikTok to reach younger audiences .
I want our social media content to be real and authentic and not just
Marketing . I empower our young content creators to have fun and entertain themselves so they can entertain others .
The NAMM Show is a global event . How does your marketing strategy cater to an international audience , and what efforts are made to make the event inclusive on a global scale ?
Here ’ s the challenge NAMM has . If you look at the acronym , N stands for National and it doesn ’ t sound very international . The global community is so important for us . We have about 120 countries registered for the show and we try to do a lot of outreach so people can plan and make it ! We want to be a home for the international community and engage with us and be a part of our show . We are working on better translations on our website and we hope to be a go-to trade show for international audiences .
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