Would you like to share what one can
expect from the 2020 show?
It’s a little early to say. At this stage we are
undertaking research among attendees and
exhibitors at this year’s show, and their feedback will
us help to shape ISE 2020. But it’s fair to say that we
want our final show at the RAI to be a special one.
What’s one unique selling point for the ISE show?
Not only is ISE growing, it continues to attract new
faces among both the attendee and the exhibitor
communities. Just under a third (32%) of the
registered attendees at ISE 2019 were attending the
show for the first time, and around a sixth (17%) of
the exhibitors were newcomers to the ISE show floor.
This is something that both communities appreciate
– they know that they are guaranteed a different
experience simply because they will encounter
suppliers and customers that they haven’t met before.
How important is Indian market for this show?
We’re in the midst of analysing the data from
ISE 2019: people from over 100 countries came
to this year’s show, and I expect India will be
in the top 20 once again. The country has one
the fastest-growing economies in the world;
economic growth and digital transformation go
hand in hand; and AV is one of the key enablers of
digital transformation. So we see India as a very
important market, both now and in the future.
Your message to people in India?
ISE is co-owned by AVIXA, which organises
InfoComm tradeshows all around the world –
including InfoComm India, which takes place
in September in Mumbai. If you can’t come to
ISE in Amsterdam, then please visit InfoComm
India. It’s the only professional AV and systems
integration show in India with the backing
of this major global trade association.
Even better, come to both shows! That’s not as
fanciful as it sounds: even though the USA hosts
the largest InfoComm show anywhere, we find that
numerous US integrators and other AV professionals
come to ISE as well, to keep fully informed about
the latest technologies and solutions on the market.
No other show on the planet has the breadth and
depth of professional AV technology that ISE has.
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