SOUVIK CHAKRABORT Y
INDEPENDENT MUSIC
LABELS FOR INDIE ARTISTS
The music scene in India is at an all-time high, especially with a host of music labels
coming across the independent music scene. Today everywhere there had been a
revolutionary acceptance for the music which is largely underground and non-mainstream.
There are a host of music labels from different cities of India, that has represented the
big noise of the unorthodox and the innovative music taste of the millennials.
Pagal Haina
The multi-talented
Dhruv Singh had
been phenomenal in
bringing up amazing
music to the world.
from musicians
like Prateek
Kuhad, Rounak
Maiti, and Ditty. PH had been
managing, booking shows and developing
a community of people around these artists. It is
refreshing how the digital labels and modern labels as a
whole had been progressive with the kind of treatment
they have set up for their host if tie-ups and artists.
ennui.BOMB
This innovative project is like an ultimate collectible for
all music lovers. Rishu Singh identifies and handpicks
some obscure gems lying idle in the stack of dimmed
brilliance of mediocre music. This label promotes
the talent which is not only less heard but also less
celebrated in the popular media. This mixed bag is full
of surprises that are brimming with the excellence
of the best of the best artists in the nation and has
surfaced in the market every year for the last decade.
Azadi Records
This has been one of the predominant labels that have
not only propagated good music but has also seamlessly
given the independent artists and musicians of our times
enough boost to hone their own talent. Azadi is also
known for promoting the music producers along with
the artists. This directly means a better reach to the
30
The
Score Magazine
highonscore.com
audience and hence a bigger takeaway for the audiophiles.
From Sun J, Prabh Deep to producers like Sez, Azadi
has touched base with all the big names in the industry.
From the promotions to the management of talents, Azadi
has arched the underground music scene like an ark.
Soupherb
The idea behind Soupherb – India’s fastest growing
underground independent label was to start their own
platform where they can push the experimental music they
like to play for like-minded people. Soupherb was an idea
that became the fastest growing label in the underground
scene. In 2016, Soupherb had its debut with ‘Prequels &
Sequels’. From techno to house and other cross genres,
Soupherb’s promotes talent from around the globe and
ensures tours and shows in its community across Asia
and Europe. From the domestic to the international like
Acid Pauli, Ash Roy, 8 Bit Culprit, Midnight Traffic, Peter
Groskreutz and Timboletti, Soupherb had been diversified
in their approach to uplift the music of our times.
Juicebox Music
With over 40 international artists and over 10 Indian
artists, Juicebox Music focusses more on a much
poignant and alternative sound. A sound which is
usually skipped from the mainstream platter of music
in India or the world. The Juicebox collaborated and
produced ‘Ozaki 8’ with Dousk, the versatile Greek
producer. Other tracks include “Timelapse” from
SEQU3l, “Mellifluous” from Li-Polymer and Monojoke’s
“Arterials” to name a few. DJ Praveen Achary while
creating the brand Juicebox had the sole ambition of
making the Indian artist heard across all countries
alongside promoting global artists across all the domains.