DIRECTOR ' S NOTE
Director , Strategy and Planning Ajay Prabhakar
Director , Business Development Pragash VM
Director , Marketing & Operations Sneha Ramesh
Editorial Advisor Nikila Srinivasan
Creative Director George Vedamanickam
Creative Designer Manasi Doshi Content Contributors Aditi Sarawagi Shreya Bose Sriram Ravishankar Souvik Chakraborty Amogh Rao
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Last month we saw Bieber Fever , the inexplicable mass disease that struck the shores of India . Bieber , probably relishing in his new-found hypnotic power of attracting undue adulation , decided to use that power to bring bizarre personal articles with him half way across the world . Examples of things Bieber brought include a ping pong table , a washing machine , and his refrigerator . The question that begs to be asked is : Did our Desi event organizers grovel in front of their western overlords to make their Dollar ?
The numbers speak for themselves : 45000 + people gathered at the D Y Patil Stadium on the 12th of May braving the noon heat and humidity to catch a glimpse and hear the voice of their favorite pop-star . Only one part of that promise was fulfilled , however , while the real Bieber did show up , he could only manage to lip-sync his way through the concert . Poor Bieber looked visibly unmotivated , uninterested and unprepared . At Score , we have a theory : Bieber forgot to ask to bring a 250 V converter for his fridge and all his food went bad . Not being able to identify what is spoilt and what isn ’ t , he made a gastrointestinal mess of the concert .
Lessons to be learned ? 1 . Don ’ t bring uninterested international acts 2 . Don ’ t give in to absurd demands of international acts 3 . Give the Indian audience a bang for their buck 4 . Support Indian artists : such international artists don ’ t need us and we certainly don ’ t need them .
PRAGASH VM
Director - Business Development
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