years now . What is the most inspiring part is that they are still so keen on learning about new things . Be it technology or a new plug-in – they ’ re always receptive and adaptive to change .
Second thing I have learnt while working with them is stress-management . Running a music label is not easy at all . We keep encountering the most paniccreating situations . To stay calm and tackle things logically is a powerful skill .
One of the biggest takeaways I have had while working with Salim and Sulaiman sirs is to treat everyone with love and respect . We tour to the smallest cities and the biggest shooting sets for our music videos and shows . I have never seen either of them deny a single fan for a selfie . Their humility makes them apart from so many others and I would always wish to follow that path moving forward .
As a musician in the Indie space , what are some things you wish existed to help you ?
I am fortunate to have been discovered by Salim sir on an Instagram Live Session , but I am certain there are thousands like me who are still out there struggling to get one big break . It ’ s sad that there is little an independent musician can do to release their songs with a major label in the industry , unless he or she has a lot of money or a massive social media following – but that doesn ’ t define one ’ s music , right ? To have more labels promoting independent musicians , audio stores promoting Indie music more or as much as they promote mainstream Bollywood / Hollywood music and easier song
ingesting distributors – these would be a few things I would prefer to have around to make the lives of independent musicians a bit easier .
Talk to us about the production process of your latest track .
Jeena Chahun is produced by Salim Sulaiman sirs , along with additional production help by Muheet Bharti and Anshuman Sharma – who are two excellent producers themselves . It ’ s a heavy EDM track and all the producers on the track have put in everything to bring out a big electronic sound without compromising with the emotion of the song and that ’ s what makes them the amazing musicians that they are .
Once the video was ready , we tweaked the drop a bit to match the high energy shots and also added some SFX to make the video more immersive . The track has some really cool elements such as a flute but with a distorted sound and some vocal chops which make the sound unique and fresh . All my singles always have a hybrid sound since I have never been able to incline just towards electronica or acoustic .
Upcoming projects
There ’ s a lot of music in making but I am not sure if this is the right time to spill the beans . The plan is to collaborate and release more music consistently throughout this year . We , at Merchant Records , are set to release our annual flagship album – Bhoomi 2022 – which features some of the most renowned and skilled artists from the country , so that calls for a lot of planning , strategizing and preparation .
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