PALAK DOSHI
Brewing Up Aural Magic in The North-East ,
THE “ TRANCE EFFECT ” IS TAKING OVER THE NATION .
Indie rock bands are bourgeoning in the North-East and one such band that has captured everyone ’ s eye ( or should we say , ears ?) is the Nagaland based “ Trance Effect .” This Effect from Dimapur recently received appreciation from business tycoon Anand Mahindra , when he shared the music video of their vivid track “ Clowns .” He wrote , “ A friend sent me this link . A group called Trance Effect from Nagaland . I wonder if the rest of India — and also the world — understand the musical talent that is brewing & incubating in our North East ?”
The pop-rock band also won the best EP / album of the year ( Editor ’ s Choice ) in the Indian Music Diaries Awards 2021 . Formed in late 2017 , by the bassist Imnamaong Imchen , it ’ s comprised of three more members – Luli Yeptho on Vocals , Sosang Lkr on Drums and Tako Chang on Guitar . Waves of roomy rhythm and melodic riff sculpt the organic sound of this Indie Pop Rock band . Their records are filled with soaring vocals , melodic guitar work , stomping grooves and more .
The much-acclaimed EP comprising of five tracks ‘ Clowns ’ opens with the instrumental immersive track “ Of Time Machine and Never-Ending Stories ” before diving into the entertaining title track . Mid record songs include the charming “ Took Me a While ” and energetic “ Favourite Mistake .” It closes with the elated “ More Love .” Loosely based on the concept of time travel , the first verse in “ Clowns ” carries a distinct meaning which could be the torchbearer of the EP . In the illustration “ New Beginning ”, Luli ( the band ' s vocalist ) can be seen stepping inside a Time Machine as the destination is set to a carnival , the main venue of the EP cover .
Moreover , “ Clowns ” also talks about an individual trying to fit in with the chaotic and pretentious society , people feigning happiness , hiding a turmoil inside , confused and lost , lonely even in a crowd , as the chorus goes , “ covered in paint , we ’ re all clowns lost in the crowd ”. Thus , highlighting the façade of the happy rose-tinted lives from afar . This is also a recurring theme from their 2018 track – “ Stop Pretending ”.
' Trance ' which is a more melodic offshoot from techno or house is what drives their music even though they don ' t have a DJ in the band . And that , folks , is how they got their name – “ Trance Effect ”
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