writing is done, composition comes
naturally and then we go to studio
to record it. with independent
music, I can do what I feel satisfied
with, and not feel the pressure of
what others expect me to deliver.
You're one of the most watched
singers (globally) on Youtube. Has
any of that outreach permeated
into any countries that you did
not expect it would reach?
Absolutely, the music industry
has added a lot of volume to my
career. It has helped me and reach
parts of world which I didn't knew
existed. It is a new experience and
I am getting to learn something
new every day. It feels top of
the world to see people from all
around the world dancing to my
songs. God has made it all work.
How do you think technology
plays a role in today’s world
especially in the music industry?
How do you leverage it to reach
out to your target audience?
I think technology plays a vital role
in any artist’s life. Back in those
days, there were very few mediums
and the options were limited.
Today, an artist can directly upload
video/song on Youtube and other
streaming sites/apps and can easily
reach out audience. Nowadays,
people have started following
music more seriously. They can
directly connect with artist on
social media and stay constantly
updated about artist whereabouts.
It has definitely opened new
avenues that didn’t exist before.
At the end of the day, all the
mediums generate revenue and
the number of downloads for a
song do matter for an artist.
How was the music scene in
Punjab when you were coming
up? Was music appreciated
in households or was it more
of an individual pursuit?
Honestly, the Punjabi music scene
has been vibrant ever since with
artist Gurdass Mann, Babbu Mann,
Surtaj Singh and may more. I was
exposed to music with TV and radio
so definitely it was a household
scene. In today’s day and time,
it has expanded beyond measure
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and I am glad so many good talents
are coming out from Punjab.
Does the presence of prolific
singers like Gurdaas Maan
give the local scene in
Punjab any buoyancy?
Yes, absolutely, they are
legendary singers and will be
remembered for their always.
You've said that you enjoy
performing at weddings. Do you
feel that they give you a more
intimate space to meet the fans
and do concerts feel any different?
Yes, performing at wedding is fun
as it is a small intimate close affair.
But in comparison to concerts, I
love singing for my fans who take
out time from their hectic schedule
to attend my concerts. Performing
for my live is the best feeling.
When the audience resonates with
my music and sings every single
word from the song. the high of
performing live is unmatched, the
thrill, the love, the energy all makes
it an unforgettable experience.
Did you experience any difference
in the process of working for a
Bollywood project in comparison
with the scene back home
and (now) with international
artists? If yes, what?
Well, I feel Independent single
have an aura of their own and no
pressure for the artist in terms of
creativity. For instance, before
my song 'Suit Suit' was dropped
in 'Hindi Medium' movie, it
was already reached about 100
million plus views on Youtube.
The people who made me reach
these numbers like my fan base,
subscribers, followers they all
pushed the song even further to
reach where it is today. This is
the magic of Independent music.
That's why all true artist enjoy
making Independent singles as
you can give a part of you to the
music. It is a different process to
create music for films. I need to
know what the film is about and
the scene for which I am composing
the song. Understanding the mood
of the film is also important and
there are inputs from directors,
producers to keep in mind as well.