This year at Palm Expo, we had the pleasure of having a quick chat with Mr.
Rehan Siddiqui (Sales Head MI), Mr. Hisayoshi Matsui (General Manager MI) and
Mr. Hitoshi Mochizuki (Managing Director) from Yamaha Music India Pvt. Ltd.
About their views on Palm Expo, how it has benefitted them, the change they
would like to see in the music industry and a lot more. Read on to find out.
Elaborate on the products launched
at Palm Expo 2017
Rehan Siddiqui: This year, we have
started Nexo, as Yamaha has taken over
it recently and we have launched it at
Palm Expo. For the music industry, we
have come up with a new Clavinova
Digital series including the CLP-625,
CLP-635, CLP-645 and in the keyboard
section we have two new products
PSR-E263 & PSR- E363 with Indian
contents.
Hitoshi Mochizuki - Managing Director
Apart from that, we have an electric
guitar named Ravstar which is very
popular in the world market and now
we have it in India.
Some more new products with cool
colors to give charm for musicians and
rental companies.
How has Palm Expo benefitted
Yamaha as a brand?
Hitoshi Mochizuki: We can show our
entire line up of categories to everyone.
Instead of showing each category
separately, the main advantage is that
we can show all at once.
Hisayoshi Matsui - General Manager MI
Can you brief about your Yamaha
Live concept at Palm Expo
Hisayoshi Matsui: This time we focused
on more Indian artists and also have
genres from hard rock to jazz fusion. By
the artists using our products, we can
showcase the advantages of the products
to the people and show them that it can
be utilized for all genres.
We want the bands to promote our
products and in turn we are supporting
the artists.
Tell us about your endorsee program
Rehan Siddiqui: Yamaha is famous for
Rehan Siddiqui - Sales Head MI
their endorsees worldwide In India as
well we have many artists to name a few
Mr. Louiz Banks, Mr. Gino Banks, Mr.
Stephan Devassy and we are signing
up with Salim Merchant. We also have
our first Youngest Artist India Master
Lydian Nadhaswaram.
Your success mantra and USP
Rehan Siddiqui: The biggest strength is
that we are a complete Sound Company.
An artist can get Music Instruments
products, Audio Video &
Professional Audio Equipment’s. Every
student, teacher, or a professional can
get everything under one umbrella.
Hitoshi Mochizuki: We have our own
manufactured products and everything
is made within our company. We are
more than 130 years and still growing!
This year, we are setting up a new
factory in India and hope to provide
market oriented products from the
factory supporting Make in India
Project.
What change would you like to see in
the Industry?
Hitoshi Mochizuki: In India, the MI
industry should be bigger but it is too
small unfortunately. There is nothing to
support the MI industry.
We hope that Palm Expo comes up with
a platform for this industry so we all
grow together.
About The Score Magazine
Rehan Siddiqui: The Score
Magazine is doing a very good job
of catering to all audience right
from an artist to a student. It
targets the entire spectrum from
learners to top professionals. We
are really proud to work with the
magazine!
The
Score Magazine
highonscore.com
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