The Score Magazine January 2018 issue! | Page 48

The European destination for the global AV industry

The fifteenth show will take place at the RAI Amsterdam from 6-9 February and it promises to be the largest and most exciting exhibition so far in its illustrious history .

The most obvious change from the 2017 show is the addition of another hall . This will be known as Hall 15 . This has been added to help meet the demand from vendors and service suppliers keen to take part in the world ’ s largest AV and systems integration show . It is located at the front of the venue .
What can attendees expect at ISE 2018 ?
Experienced attendees will know that there is much to take part in on the day before the show opens its doors . Taking place on the 5th February there are three conferences , all open to ISE exhibitors and attendees .
The Audio Forum conference , an established fixture at ISE , will explore the opportunities and challenges faced when distributing audio over IP . Audio Forum brings together the worlds of AV and pro audio and seeks to improve dialogue and understanding between pro audio and AV professionals . The conference will focus on the following they core subject areas : -Digital Audio Transport ; Audio Design with Audio over IP and Digital Audio Protocols .
The Smart Building Conference will explore the latest technologies and business case studies for smart offices , homes , building and cites in a full day , twin track event . The 2017 edition attracted over 400 attendees and leading conference speakers have already been confirmed for next year ’ s event . This year ’ s theme is From Smart Building to Smart City , as Conference Chairman Bob Snyder explains , “ As more layers of digital networks blanket urban space , new approaches to commercial and residential built environment are emerging .”
The Smart Building Conference will be followed by the ISE 2018 Opening Address , to be given by Carlo Ratti , the eminent Italian architect , inventor and professor at the Senseable City Lab at MIT , USA . In his speech Ratti will explore , Senseable Cities : “ The increasing deployment of sensors and hand-held electronics in recent years is allowing a new approach to the study of the built environment . The way we describe and
understand cities is being radically transformed – alongside the tools we use to design them and impact on their physical structure . The contribution from Prof . Carlo Ratti will address these issues from a critical point of view through examination of various projects he has been involved with .”
The official Opening Reception will follow Ratti ’ s speech and is open to all everyone to attend to enjoy complementary food and drinks . It ’ s a perfect opportunity to network and plan for the upcoming four days .
New for 2018 , and the pre-show schedule , will be the launch of the TIDE conference taking place at the Okura Hotel , nearby to the RAI . This event is being produced by AVIXA , the trade association formerly known as InfoComm International . TIDE is a thought leadership conference that will explore the intersection of content , space and technology and will show how all three elements can come together to immersive customers in exceptional experiences .
Being run alongside ISE 2018 the World Masters of Projection Mapping is an exciting new competition based in Amsterdam . It will showcase the finest in 3D projection mapping artistic creativity and cutting edge technology . The competition is being produced as a cooperative venture between Amsterdam Light Festival , Integrated Systems Events ( ISE ) and the RAI Amsterdam . The artistic and technical challenge for five shortlisted artists will be to create a work of video art to be mapped onto the three-dimensional architecture of the futuristic EYE Filmmuseum , to be experienced from multiple viewpoints . For projection mapping artists this represents a unique challenge . The judging , led by Amsterdam Light Festival Creative Director Lennart Booij , will take place on 8 February and the winner will be announced at ISE on the morning of 9 February at a Special Showcase Event featuring the five finalists . During this period ISE attendees will be able to enjoy a two-hour boat cruise and dinner from the RAI Harbour to the competition ’ s location in the centre of the city . The winning entry and those of the other finalists will also
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