The Score Magazine January 2018 issue! | Page 48

The European destination for the global AV industry

The fifteenth show will take place at the RAI Amsterdam from 6-9 February and it promises to be the largest and most exciting exhibition so far in its illustrious history.

The most obvious change from the 2017 show is the addition of another hall. This will be known as Hall 15. This has been added to help meet the demand from vendors and service suppliers keen to take part in the world’ s largest AV and systems integration show. It is located at the front of the venue.
What can attendees expect at ISE 2018?
Experienced attendees will know that there is much to take part in on the day before the show opens its doors. Taking place on the 5th February there are three conferences, all open to ISE exhibitors and attendees.
The Audio Forum conference, an established fixture at ISE, will explore the opportunities and challenges faced when distributing audio over IP. Audio Forum brings together the worlds of AV and pro audio and seeks to improve dialogue and understanding between pro audio and AV professionals. The conference will focus on the following they core subject areas:-Digital Audio Transport; Audio Design with Audio over IP and Digital Audio Protocols.
The Smart Building Conference will explore the latest technologies and business case studies for smart offices, homes, building and cites in a full day, twin track event. The 2017 edition attracted over 400 attendees and leading conference speakers have already been confirmed for next year’ s event. This year’ s theme is From Smart Building to Smart City, as Conference Chairman Bob Snyder explains,“ As more layers of digital networks blanket urban space, new approaches to commercial and residential built environment are emerging.”
The Smart Building Conference will be followed by the ISE 2018 Opening Address, to be given by Carlo Ratti, the eminent Italian architect, inventor and professor at the Senseable City Lab at MIT, USA. In his speech Ratti will explore, Senseable Cities:“ The increasing deployment of sensors and hand-held electronics in recent years is allowing a new approach to the study of the built environment. The way we describe and
understand cities is being radically transformed – alongside the tools we use to design them and impact on their physical structure. The contribution from Prof. Carlo Ratti will address these issues from a critical point of view through examination of various projects he has been involved with.”
The official Opening Reception will follow Ratti’ s speech and is open to all everyone to attend to enjoy complementary food and drinks. It’ s a perfect opportunity to network and plan for the upcoming four days.
New for 2018, and the pre-show schedule, will be the launch of the TIDE conference taking place at the Okura Hotel, nearby to the RAI. This event is being produced by AVIXA, the trade association formerly known as InfoComm International. TIDE is a thought leadership conference that will explore the intersection of content, space and technology and will show how all three elements can come together to immersive customers in exceptional experiences.
Being run alongside ISE 2018 the World Masters of Projection Mapping is an exciting new competition based in Amsterdam. It will showcase the finest in 3D projection mapping artistic creativity and cutting edge technology. The competition is being produced as a cooperative venture between Amsterdam Light Festival, Integrated Systems Events( ISE) and the RAI Amsterdam. The artistic and technical challenge for five shortlisted artists will be to create a work of video art to be mapped onto the three-dimensional architecture of the futuristic EYE Filmmuseum, to be experienced from multiple viewpoints. For projection mapping artists this represents a unique challenge. The judging, led by Amsterdam Light Festival Creative Director Lennart Booij, will take place on 8 February and the winner will be announced at ISE on the morning of 9 February at a Special Showcase Event featuring the five finalists. During this period ISE attendees will be able to enjoy a two-hour boat cruise and dinner from the RAI Harbour to the competition’ s location in the centre of the city. The winning entry and those of the other finalists will also
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