Lavi ’ s calling for music was quite gradual albeit being exposed to music at a very early age .
‘ I used to play the keyboard and also sing at church choirs back in the day ’ she says . Little did she know then about the powerhouse she would become . Music has always been in her blood yet was never explicitly apparent to her . Her epiphany about pursuing music as a fulltime career came during her stint as a radio jockey . Yes ! RJ Lavita- Another feather in her rich cap . She was a radio jockey for the prestigious Khilaadi no . 983 FM , an afternoon game show , which had musical segments wherein she got to perform . It was here she came head on with her heart ’ s true passion - music and performing ! ‘ I was so passionate about it so it was a no brainer so try and pursue it full time ’. That is when she decided to scout for opportunities to undertake formal training , which ultimately landed her in ARR foundation ’ s KM conservatory of Music , Chennai . ‘ The rest of course is history ’ she says .
We then zoomed out a bit and conversed about the industry that she has now established herself in .
The film industry , to be specific , has always been accommodative to female singers . There are ample opportunities as a playback singer and the ratio isn ’ t as skewed as it is for music creators . ‘ There should be more female creators , music directors , composers etc .’
Lavi claims . In fact , the whole bifurcation of male and female composers is evident that there is this divide most often pushed under the covers . Things have definitely changed especially with the advent of social media models and easier access to technology , which allows one to independently showcase their talent . Whether this translates to a financially viable opportunity is unfortunately not always in the hands of the creators themselves . ‘ These new roles will inevitably open up as we spread more awareness about the different workings of the industry ’ Lavi states . The music industry is not limited to playback singers and instrumentalists but a myriad of other ‘ jobs ’. There is a huge value chain with proponents ranging from music composition , to production , score-writing , conducting , music video making , and even promotions / marketing to say the least . The other aspect to note is that none of these are mutually exclusive .
Now , zooming back into her personal involvement , evolution , learnings , future aspirations and growth prospects !
“ 100 % - I have changed after becoming a student of music both personally and professionally ” she says . I can guarantee it ’ s for the better ! Whilst the journey filled with twists and turns as one may expect may be extremely humbling and rewarding , there are definitely those days . Those days of extreme frustration , anxiety and selfdoubt . She alludes to the
The Score
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