How do you leverage digital platforms to connect and interact with your audiences ?
Being an independent musician means , you don ’ t just make music but you also market your music to a potential audience in addition to the existing one . Social media platforms make it easier to connect with audiences . There have been so many days when I ’ ve randomly received messages from people telling me that they ’ ve heard my music somewhere and they just wanted to let me know . I ’ d like to stay rooted to the ground and try to be in touch with my audience for the effort they ’ ve put into engaging with my music . Although it might be taxing to be constant , it gives me the space to explore a potential crowd and introduce my music to them . The more you engage the audience , the more they engage with your music .
What ’ s your take on collaboration to create music ?
I love collaborating . I ’ ve always collaborated with different musicians . Starting with my music producer Ashwin Vinayagamoorthy from Shimmr Studios , who I ’ ve been collaborating over the past couple of years . I take the songs to him and we sit together in the studio to see how to take the song forward . I believe in working with multiple people to bring out the best in my song . So there ’ s a whole team working with me to finish each product that I put out . I feel that working alone , in my case , restricts the ability of the song to be the best version that it can be . Obviously , if I want to make it personal , I take control of what goes into the song . Collaborating also helps you learn about your product from a third person ’ s point of view . You go in to record a song with some ideas because you ’ re hearing the song in a certain way in your head . But when you play it to someone who has no idea about your song , you hear it how they hear it in their head . This gives me great insight into how different musicians view the same raw product that you have before it is fine tuned .
Take us through your upcoming releases
“ i ’ ll find my way to you tomorrow ” is my first song of the year . Following this would be , “ Falling ”, “ King Has Arrived ” over the next couple of months .
Rapid fire
• Biggest artist inspiration Dhruv Viswanath
• A music technique you would love to learn Yodeling . I think that ’ s something I ’ d want to incorporate in some song of mine .
• Dream venue to perform at Royal Albert Hall and Roger Centre
• If you could collaborate with a legendary artist , who would it be ? A . R . Rahman
• Tell us 5 newbies / young artists you would love to see become popular in future .
1 . Nida Siddiqui 2 . Abdon Mech 3 . Alvin Presley 4 . Krishna . K 5 . Frizzell D ’ Souza
The Score Magazine highonscore . com
19