SOUVIK CHAKRABORT Y
Indian Numbers:
International Blockbusters
Thanks to the internet, the music of our country like our
cuisine, wardrobe and language has attracted the world like a
majestic sunrise! The internet is clocking the Indian content
to a level where it takes good content to spread like a fatal
virus overnight! Over the past decade, this has almost been
the next big revolution in the music industry. But, Indian
numbers had made international blockbusters and raced the
international charts even when the digital floodgates were
not open. Here are a few numbers that made it to the
sensation list
Jimikki Kammal from the movie Velipadinte Pusthakam rose
beyond its ordinary heights when a Twitter user tweeted the
viral song from India to Kimmel. To the Twitteratti's surprise
Kimmel replied that he "loves" the song and the 'sleeper hit'
track from India became a global sensation overnight. Next
thing, netizens started posting videos of them dancing and
dubsmashing the song on the internet and it was soon a part
of the invisible global culturefest which made its presence felt
without even being there!
Why This Kolaveri Di gave a tough competition to even Lady
Gaga by its phenomenally quirky lyrics and exuberance of
Dhanush. The song touched the much coveted and highest
views by an Indian song reaching 170 million hits in no time.
The song also got adjudged the top song by CNN for the year.
It ended the year being third on the international charts!
Oruvan Oruvan Mudhalali turned superstar Rajnikanth into
a global superstar and especially in japan where he became
the dancing
maharaja. The
Tamil drama
fetched millions
in yen at the box
office and the
song
did became a rage with the
Japanese folks.
Tunak Tunak Tun has grown
old like old wines. From Canada,
to Germany and Korea to China
and Australia this 1998 track and
its bhangra beats connected multiple
cultures in one thread besides introducing
the North Indian cultures in its sheer
flamboyance. Recently Jackie Chan twerked and
swayed to the beats of Daler in the 17th Shanghai
Film Festival!
I Am a Disco Dancer another iconic erstwhile
chartbuster has never faded from the international
arena. At the time when there was no internet and
ease of connectivity. The dance halls at the Russian
summer resorts blared the dance number to an
30
The
Score Magazine
highonscore.com
extent that for most Russians, the popularity of Mithun
surpassed even that of Amitabh.
Mundian To Bach Ke became the international smash hit
at the top 20 in over 12 countries. Besides selling off 10
million copies of the hip hop bazooka worldwide. The NRI
communities lapped on to the song like an anthem in a short
span of time. It aced the race of ranking one in Italy, Belgium,
and other countries. In Germany, it sold over 100,000 units
in two days! It achieved the feat of holding the second spot in
Germany for the longest.
Awara Hu is perhaps the most celebrated and penchanting
success of Indian music by far. The Raj Kapoor chartbuster
became an instant hit at the time when celluloid as a medium
was being developed and synapsed with a lot of cross cultural
interferences. The Russians even had a dubbed version of
the movie being premiered and sold out beyond the gut. The
movie like the song hooked on the Russians like a frenzy.
Legend has it that, Raj Kapoor's car was lifted up and carried
with raj Kapoor inside by the fans of his films. They carried
him all the way from the theater on which the premier was
held that night in Moscow. The banquets of Siberia and other
cities of Russia used to beam gleefully with this song from
the movie.
It is only justice that India as a culture has still been easily
blended into other hemispheres of the world without a speck.