DIRECTOR'S NOTE
Director, Strategy and Planning
Ajay Prabhakar
Director, Business Development
Pragash VM
Director, Marketing & Operations
Sneha Ramesh
Click-baiting took an ugly form last month with the usually sane "The New
Indian Express" printing this awful headline “Dalit outreach with Ilaiyaraaja’s
Padma.” published on Republic day no less, the newspaper came across as a
torchbearer for regression in India. We stand by with our media brethren Scroll,
The News Minute, The Quint and many others who named and shamed The New
Indian express for its pretentious attempt at journalism.
We would also like to call out the ugliness in Tamil Cinema that soon followed
after Director Bharathiraja, who professed he knew nothing of the issue, went
on to accuse Ilayaraja of "behaving like a Brahmin." This incident reminds us
of how MS Subalakshmi accused of the same thing by TM Krishna only a couple
of months ago. Is this a curious case of "Great Minds Think Alike" or is it that
"Fools seldom differ?", We will let you be the judge. For us though, musician
Ilayaraja has brought us enormous joy through his music, and we are thrilled
that The Padma Vibhushan award given to him. We will continue to celebrate
great music irrespective of where it comes from.
Editorial Advisor
Nikila Srinivasan For the New Indian Express we have a couple of suggestion: Consider printing
an apology that equals in length to your original article. It's a small price to pay
for recouping some of the severe blow to your reputation.
Creative Director
George Vedamanickam For Celebrated Director Bharathiraja who remains silent on other issues he is
probably ignorant of (like caste-based honor killings), we request him to extend
this courtesy to all issues he is ignorant of.
Creative Designer
Manasi Doshi
Content Contributors
Shreya Bose
Pramita Bose
Amogh Rao
Sriram Ravishankar
Malik Arshaq
For the rest of us, I recommend developing a thick skin against regressive
luminaries who unfortunately dominate our political space and our radio waves
and prevent them from getting our mindshare as well.
PRAGASH VM
Director - Business Development
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