SOUVIK
CHAKRABORT Y
Where do I
start with
music?
For
all the
audiophiles out
there, creating music
on your own might have
been the biggest dream of
your life. However, the path
to a glorifying future is replete
with small hurdles along the way. But,
remember the greats had also started
by doing little things first. Have a look
at the stellar oeuvre of any composers,
musicians or singers of our time and you
can trace back their musical journey
on some very interesting projects.
Those who are relatively new in the
industry or are still contemplating
whether or not to take the big leap,
should perhaps consider the world of
advertisement jingles as their launchpad,
largely for its high conversion rates.
The very celebrated singer Kumar
Ganjawala known for his melodious
contribution to the Bollywood
soundscape had actually been
through the amazing success
of his ad jingle for Amul. The
much famous 'Doodh Hai
Wonderful' campaign my
Amul was rendered eternal
by the talented singer
before he became a much
acclaimed Bollywood
singer for songs like
'Bheeghe Honth' and
'Humdum Soniyo Re'.
It is interesting that a
singer like Kailash Kher
had actually lent his
voice for the Nakshatra
Jingle before being
the soulful master of
Bollywood songs.
28
The
Score Magazine
highonscore.com
A good singer is
often inspired by his
surroundings and the
company he keeps. A classic example
of such phenomena would obviously be
Clinton Cajero. Not only did he take up
singing for the faith his friends had put
on him, but also he had sung one of the
catchiest ad jingle of recent times: 'Haan
Haan Main Crazy Hoon'. Contextually,
Shaan had also been a successful ad
jingle singer before becoming the singer
of romantic chartbusters. Not to forget,
Sonu Nigam and KK both have worked
in the ad industry to keep it rolling
while the films were few and far in
between. In fact, KK is believed to have
sung about 3000 jingles un 11 languages
before becoming one of the most sought
after singer of Bollywood after four
years. Sona Mohapatra is another name
who should get a special mention on
this list because of her superhit jingle
for CloseUp: 'Pas Aao Na'. She was also
someone who had started her career
largely from advertisement jingles.
Shilpa Rao, who is known for her unique
textured voice had also been one of the
prolific singers in the Bollywood who had
been credited with a host of ad jingles
before her playback singing career.
Not only singers but composers and
music directors of our times had given
stellar hits in their ad jingle careers
as well. Amit Trivedi, for example,
has sort of gifted us the most poignant
and touchy yet fun jingle of our times:
the IDEA Honey Boney Jingle.
For some composers like Shankar
Mahadevan, an ad jingle actually
gave a recognition as a singer. The
'Kuchh Khaas Hai Hum Sabhi Mein'
the chocolate ad actually gave Shankar
the validation as a singer after he
got a platform to do playback.
It is perhaps the sparks of brilliance in
these kinds of jingles that had actually
transpired into his celebrated jukebox
in the later part of their career. Take
Suraj Jagan for example, a man largely
known for his super-famous jingle: 'You
and I in this beautiful world'. Before
coming to Bollywood with songs like
'Give Me Some Sunshine' it was the
ad jingles that shot him to fame.
Even the legendary singers like Chitra
Singh and Jagjit Singh had sung for
ad jingles and made it big over time.
Now for the shocker, did you know
that AR Rahman had actually
composed over 300 ad jingles in his
career. From Garden Sarees to Leo
Coffee and MRF Tyres, Rahman has
catered to a large client base.