The Score Magazine - Archive October 2016 issue! | Page 49

line array system concepts, rigging demonstrations, digital
mixing console operation, and new amplifier technologies.
“Our key feature is that we have every part of the signal path
covered,” said Sam Brandon, the General Manager of GSL Pro
Middle East. “All the way from the performer on stage with a
microphone in their hand, to the audience looking up and hearing
high performance loudspeakers.
“The Harman product lines are world leaders in every market
category including hospitality, house of worship, theme parks,
transportation, education, stadia & arena, recording & broadcast,
tour sound and portable PA.”
Brandon added: “The Middle East is committed to diversify its
economy and hospitality is right at the top of the government
initiatives. As one of the world leaders in hospitality AV, Harman
is positioned perfectly to meet the needs of this growing market
from bars, restaurants, night-life, entertainment venues and
hotels & resorts. There are so many new products being released
ensuring that the investment made in these markets are well
spent in providing much more, for less.”
Other notable international exhibitors at Prolight + Sound
Middle East 2016 include Bose Professional Middle East; Monacor
International, a German manufacturer of PA, stage and event
technology; Bosch Communications; Adam Hall; and the show’s
Founding Partners, Martin Professional, and Sennheiser, two
leading manufacturers of consumer and professional lighting and
audio systems.”
Mig Cardamone, Director of Sales and Marketing at Sennheiser
Middle East, said: “We have been a strong performer regionally
which has been the direct result of the significant investments in
personnel and fixed costs over this period as well as a strategic
targeting of potential growth segments across our business.
“Integrated Systems, or installed sound, has been the biggest
growth segment, specifically the Conference and Translation
business. We have had a significant amount of success in
the hospitality and broadcast sectors in particular,” added
Cardamone.
Nour Assafiri, CEO of Martin Professional Middle East Martin
Professional Middle East, added that retail, hospitality, and leisure
parks are among the big growth segments for its entertainment
and architectural lighting solutions.
“We’re now supplying for the Bluewaters Island project, a multi-
purpose development for entertainment, hospitality, residential,
and retail zones at the end of JBR beach in Dubai,” said Assafiri.
“We’re supplying all the effects lighting for this project and it will
be massive.”
“Hospitality is also a big market for us. In Qatar, our focus is
on stadiums and arenas, while Saudi is more into stage for
auditoriums. It depends from one country to the other. We’ve also
got in the pipeline the Sheikh Zayed Mosque in Al Ain and there’s
an extension for the Grand Mosque in Abu Dhabi and we’ll supply
the lighting for that,” he added.
In addition to more than 50 exhibitors, Prolight + Sound Middle
East 2016 will include Stage On, an outdoor live demonstration
area for PA and AV systems.
The annual regional showpiece event is the fifth instalment of the
international network of Prolight + Sound events worldwide, and
is co-located with Light Middle East 2016, the region’s dedicated
exhibition, conference, and awards for lighting design and
technology.
More information is available at: www.prolightsoundme.com.
T he
Score Magazine
www.thescoremagazine.com
45