The Score Magazine - Archive October 2016 issue! | Page 24

An Interview with Mr. Vipin
How has Sennheiser
paved a path for
upcoming independent
bands in creating a
career for themselves?
Sennheiser has always
focused on bringing the best
and perfect sound experience to
its consumers. Given that the country
hosts a plethora of hidden talent which includes a lot of
independent bands, Sennheiser wanted to give them a
platform to not just showcase their talent but also help
them carve a place for themselves in the competitive and
growing music industry.
Has Sennheiser been able to reach to the right
segment in their yearly initiative of Top 50
Bands?
Through this unique platform we wanted to reach out to
and motivate bands across all genres who want to share
their music with the rest of the world and we believe we
have been able to reach out to these people and create
a difference. In the first season, we saw tremendous
response and engagement. Over 200 bands across all
genres - pop, rock, fusion, classic, metal, jazz and blues
participated in the contest. And with the season, we got
bigger and better. More than 350 bands registered with
their original compositions which is an achievement in
itself!
How does Sennheiser take efforts in bringing
professional sound and equipment to the front
of the music business?
Sennheiser has been at the forefront of professional
sound industry constantly evolving the sound experience
for professional through ground-breaking products. We
have been investing time and effort in revolutionizing
sound for the pro audio, broadcasting, live sound,
install sound, musical instruments and AV integration
industry.
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Score Magazine
www.thescoremagazine.com
How do you think season 2 of the competition
was better and bigger than the first?
To begin with, the finale was on-ground this year and
a big success! The top 5 fought it out to take the No.1
spot! The jury constituted of the stalwarts of the music
industry – Shankar Ehsaan Loy, Raghu Dixit, Papon,
Uday Benegal and Ashish Manchanda. It definitely lived
up to our credo but since it’s a search for the perfect
sound, we will still be continuing our pursuit to bring
you something better and larger the next season.
What is Sennheiser's plan for the future?
We want to help professionals capture and create audio
in the best possible way. This includes coping up with the
ever changing requirements in the broadcast industry,
provide end-to-end services, meet the demanding
technical solutions for concerts, mega events and
increasing studio content, create flawless experiences
across categories - Radio, television, film studios, air-
traffic control etc and ensure that together with our
local partners, our Global Relations team support top-
class events, companies, artists, tone technicians and
equipment hire companies.
How is Sennheiser as a brand going to reward
the winners?
Parvaaz takes home a Trophy, evolution wireless 500 G3
vocal microphones and HD 280 Pro for the band, 2 Year
endorsement deal with Sennheiser which will give them
access to Sennheiser gear, opportunity to perform at an
acclaimed music festival and be the face of Sennheiser
for the next two years across catalogs & brandings.
Message to readers of the magazine
Sennheiser believes in never being content with
mediocre sound but always looking for the perfect
sound. This quest for perfect sound has helped us bring
out a difference to the professional sound industry
and we believe The Score Magazine shares the same
passion. I have been an avid reader and believe that it
adds a plethora of valuable insights into my domain of
knowledge and learnings.