DIRECTOR ' S NOTE
Director, Strategy and Planning Ajay Prabhakar
Director, Business Development Pragash VM
Director, Marketing & Operations Sneha Ramesh
Editorial Advisor Nikila Srinivasan
Creative Director George Vedamanickam
Content Contributors Sriram Ravishankar Souvik Chakraborty Aditi Sarawagi Shreya Bose Amogh Rao
I had a wonderful oportunity to be a part of Prolight and Sound Shanghai 2016, the largest music and pro-audio trade fairs attracting industry leaders from across the globe.
It is incredibly easy to live the Internet bubble; believing everything on social media to be true and comprehensive. Therefore it was a revelation to experience trade shows on such a massive scale and gain key insights from across the globe.
To give an example, Music China and Prolight + Sound Shanghai, had an intense schedule, peppered with options from nearly 1000 + indoor and outdoor concerts. This trend is gaining more momentum; the IMS Business Report 2016 has grown by over 60 % in the last 5 years. At Music China, attendees had opportunities to explore and broaden their understanding the market ' s context and best practices and connect with leading MI industry experts via the NAMM University and the Signature Forum.
The Prolight + Sound Shanghai attracts visitors from all over the world and is without doubt Asia’ s biggest and most comprehensive entertainment technology and music event. Given the richness of talent in India, I definitely long for the day such initiatives come closer to home.
PRAGASH VM
Director- Business Development
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