DIRECTOR ' S NOTE
Director , Strategy and Planning Ajay Prabhakar
Director , Business Development Pragash VM
Director , Marketing & Operations Sneha Ramesh
Editorial Advisor Nikila Srinivasan
Creative Director George Vedamanickam
Content Contributors Sriram Ravishankar Souvik Chakraborty Aditi Sarawagi Shreya Bose Amogh Rao
I had a wonderful oportunity to be a part of Prolight and Sound Shanghai 2016 , the largest music and pro-audio trade fairs attracting industry leaders from across the globe .
It is incredibly easy to live the Internet bubble ; believing everything on social media to be true and comprehensive . Therefore it was a revelation to experience trade shows on such a massive scale and gain key insights from across the globe .
To give an example , Music China and Prolight + Sound Shanghai , had an intense schedule , peppered with options from nearly 1000 + indoor and outdoor concerts . This trend is gaining more momentum ; the IMS Business Report 2016 has grown by over 60 % in the last 5 years . At Music China , attendees had opportunities to explore and broaden their understanding the market ' s context and best practices and connect with leading MI industry experts via the NAMM University and the Signature Forum .
The Prolight + Sound Shanghai attracts visitors from all over the world and is without doubt Asia ’ s biggest and most comprehensive entertainment technology and music event . Given the richness of talent in India , I definitely long for the day such initiatives come closer to home .
PRAGASH VM
Director - Business Development
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