understand trends in the sector and draw the right conclusions for
their own business model. Top speakers with extensive experience
in the industry contribute to an educational program tailored exactly
to the needs of decision makers in the musical-instrument sector.
Thanks to simultaneous translations, the lectures will be of benefit
to both German and international visitors. enjoying a plentiful breakfast. In addition, they can also make new
contacts at the evening meeting on all days of the fair. Moreover,
Musikmesse offers a new Matchmaking program, especially designed
to actively bring together exhibitors and trade visitors.
Flexible presentation opportunities In addition to the new facilities and services for trade visitors,
Musikmesse will also increase its appeal to international music
aficionados. The themed music halls (8.0, 9.0, 9.1, 10.2 and 11.0) are
open not only to retailers and distributors but also to musicians and
music lovers on all four days of the fair. They offer a comprehensive
overview of the market not to mention special areas with stages for
live performances, workshops, lectures, themed catering, meeting
lounges, etc., which will make them an even more powerful magnet
– and an even more attractive presentation area for exhibitors. Thus,
Musikmesse has taken due account of the wish expressed by many
exhibitors for more opportunities to come into contact with users.
Moreover, there will be cheaper tickets for private visitors from
Friday to Sunday. Naturally, business will continue as usual in the
themed halls. With the new sequence of days (Thursday to Sunday,
10.00 to 19.00 hrs), Musikmesse aims to give smaller retailers the
chance to visit the fair outside of normal business hours. Moreover,
Musikmesse will also increase its marketing activities via the
global sales network of Messe Frankfurt in over 160 countries and
thus further increase the importance of the fair for the worldwide
sector. As in the past, synergistic effects will be generated by holding
Musikmesse concurrently with Prolight + Sound, International Fair
of Technologies and Services for Events, Installation and Creation.
Prolight + Sound runs from 5 to 8 April 2016 and thus takes place at
the same time as Musikmesse on the Thursday and Friday. On these
days, the admission ticket for Musikmesse also entitles the holder to
visit Prolight + Sound.
Exhibitors can book an exhibition stand in the ‘Business meets
Business’ area as a stand-alone solution – or in addition to their
presentations in the themed music halls. There are no restrictions
on stand design and they can present their products to an audience of
trade visitors and demonstrate them via headphones or soundproof
cabins. Musikmesse offers complete packages at a special price
for companies wanting to exhibit, as well as for innovative small
companies.
Discover the music business of the future at the Future Shop
Bricks-and-mortar businesses are competing more and more with
online suppliers when it comes to informing and advising customers
about new products on the market. This change is also being
driven by social and logistic developments. Thus, it is all the more
important that conventional retailers ensure a progressive in-store
experience and take full account of their customers’ needs. On the
basis of a best-practice example, Future Shop shows retailers how to
present musical instruments effectively and make visiting the shop
a positive experience. The Future Shop also offers valuable insights
into the opportunities offered by multi-channel marketing.
Other facilities and services in the B2B context
Both exhibitors and trade visitors can benefit from a great start to
thesecond day of the fair at the Business Breakfast and, in a relaxed
atmosphere, exchange ideas and information and extend their
networks, as well as hear a keynote lecture by a top speaker, while
New concept for Musikmesse 2016
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