SHUBHAM GOYAL
THE HARMAN TECH
EXCHANGE : NAGPUR
“The Nagpur Tech Exchange” was conceptualized by Harman in October 2015. The objective was to do
a brand recall and showcase new products of Harman. But it was more than just a “Tech exchange”.
A lot of knowledge, too was exchanged. As a follow up to a previous
endeavor of encouraging the upgradation of technology (Analog
to Digital) they had a short and sweet 2 hour training (2 sessions)
covering product overview and Q&A for Digital mixers and Digital
signals respectively. This was in continuation to similar trainings
earlier in the region.
The date of 23rd January, 2016 was set, considering that the sound
fraternity would be busy with festival season till the first half of
January. The invites were rolled out after careful detailing of training,
products on demo, and Venue on the 29th of December 2015.
From there on, Team Digitrons did a fantastic job on invitations.
They printed over 1500 cards. Digitrons sales personnel coupled with
their regional agents (10-12 personnel) personally distributed cards to
every possible sound people within and outside their network. Special
emphasis was laid on penetrating interior regions and thus for the
first time areas like Gadchiroli, Jagdalpur, Chandrapur ( Naxalite
Presence) and interiors like Lakhandur, Achalpur, Parvada were
reached .
Small sound rental companies from Aliabad (Adjoining district in
Andra Pradesh) were encouraged to hire a special bus and shuttle
for a day. Villages of Vidharbha, Maratwada, Chhattisgarh, parts in
Madhya Pradesh were also covered. The invitation was followed up
with over 5000 smses . An estimated footfall of 600 was arrived at!
Apart from the training, the day’s activities included the latest product
display, Live Demos of VerTec 4887 rig (Single hang), A VRX 932LA
(Single hang) the latest SRX 800 series (left and right ground stacked),
and Martin Lights live on demo.
The marketing team made sure that the industry too, took notice of the
event and therefore led it further credence.
After a smooth run up to the D Day, everyone was prepared for a
fantastic evening with Harman. The Event was to begin at 11am. But,
since Nagpur is a late starter and also owing to the fact that people
were travelling from as far as 350 Kms by road transport. The event
kick started at 12 Noon with symbolic lighting of the traditional
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Score Magazine
www.thescoremagazine.com
“Diya”by team Digitrons and Harman.
The participants began to trickle in slowly and fluently. By 2:30 pm
the figure had already touched 500. The participants had a good look
at the products on display ranging through the audio chain and lights.
The participants then spilled into the open lawns for a live demo of the
new SRX 800 series, The VRX 932LA and the big boys i.e. the VerTac
4887 Rig periodically. They left no stone unturned until they were
satisfied with the sound. Right from EDM, Bollywood songs to live
performances- whatever was needed was served.
The event was also interspersed with 2 small sessions of training on
Digital Mixer and Signal processing. The venue was isolated from
the exhibition and demo area. Thus ensuring that the relevant and
interested participants get due attention. This was a packed house too.
Over 500 Goodie bags containing catalogs and caps and wrist band
were distributed. They also had a small photo deck where they took
pictures and registered the participants with their details. These
pictures were later sent to them as souvenirs.. and additionally, they
were running a campaign where they encourage them to go and tag on
social media.
The participants were treated to some lip smacking snacks and
tea through the event. A simple Samosa and Aloo Bonda had a De-
stressing effect on the Harman Team.
The event came to a closure by 5 Pm. By then some 800 people had
attended. They were able to capture the data of 653 participants. They
even had a decent booking and enquiries for the next quarter including
the Tour Sound product. All in all, this was a highly successful event
in terms of success achieved versus objective set.
And hence, to celebrate the success and to motivate the team from
Digitron and Harman who worked painstakingly to deliver a great
“Road show”, they concluded with some thanks giving and cheering
at the Maharaja Bagh Club with dinner and wine.
They say: The residue of the Event is a “Great Team spirit” and
“Energy” dying to take the fervor to next one.