The Score Magazine - Archive May-June 2016 issue! | Page 38

SNEHA RAMESH which we are going to be providing the Audio. So it is more of a partnership. I think we owe it to the community. I have been following the Palm show for 10 years now right from the time when they started at the Nehru Centre. The show has grown, they have added new halls, exhibitors, concepts and we are happy to be a large part of it, an anchor brand of the Palm Show . They have given us that respect and regarded our commitment with the kind of space that we have wanted. We have created properties together like the Live Arena and we have also seen our Sales take off where people have come and told us that they bought a certain product because they saw it at Palm Expo. It is a great testimony to the fact that we have invested in the right place. Our tagline says “Expect Brilliance” and I would say that is what we are delivering at the Palm Show. To help cut down on the sound levels which are a general complaint at Palm show, we have included a Demo area this time which is going to be Sound Proofed. I would expect the same level of commitment from our peers in the industry. It is a place where people come to meet others, collaborate and make business happen. We cannot afford to disturb that and it is a collective responsibility in my opinion. Live Arena has a dedicated place for Demos. The Demo Cube was created for this specific reason last year. We must follow the International standards where the business discussions happen at the booth, and the demo happens in the dedicated areas. What to expect this year from Harman at Palm Expo? We are launching the VI7000 console which is a state of the art large format desk, a successor to the VI6. This is going to be a top end digital console with 128 channel inputs, state of the art algorithms such as BSS DPR901ii™ Dynamic EQ. This is gold standard in consoles. It is going to be launched in India for the first time. People will be able to 36 The Score Magazine www.thescoremagazine.com touch, feel and play with it at the Harman Live Arena and also at the booth. We have got a lot of new lighting fixtures coming up this year. We will launch the Martin Mac Axiom a hybrid fixture which can do combining beam and spot into one compact unit that also offers diffused wash functionalityout of one fixture. We are going to be showcasing some interesting technology from AMX as well. At AMX, we acquired a company called SVSI, a video transport company whose specialization is 4K high def video over standard Cat-5 Gigabit LAN network which is incredible in terms of technology. We shall run a live relay from live arena into the booth so people can watch it from the booth as well. We have the new Digitec Trio Plus Pedal which has a Looper now and its going to be a lot more powerful and an interesting addition to the family. We have got the new EON ONE series, which is a small portable column speaker which a sub woofer in built. There are a lot of new products which will be exhibited at the new demo room for these products. We have some exciting gigs happening this year too and hope to give a power packed musical feast for 3 days. Your Message to readers of our magazine. I think the industry of India has come of age. We have so many new musical talents, the recording and broadcast industry has come of age with the adoption of digital technologies. The technologies that people are using are global. So, a publication like yours takes the message out of what is latest and the greatest, best practices, into the community. As Harman, we would like to see more adoption of new technology. We are seeing a lot of migration from analog to digital which is pretty amazing and we’d like to see much more exploration of new technology.