KIYOHITO SUZUKI
Kiyohito SUZUKI from Casio Japan spoke to us about the products displayed at MusikMesse 2016, their plans
for the Indian market and how they plan to expand their products worldwide in a short but informative
interview. We have also listed some important product specifications following the interview.
Could you tell us a little bit about your latest products
available at MusikMesse 2016? What are the New Technology of Casio keyboards & piano
keeping in mind the customer requirement?
In this expo, we have mainly displayed several new products. Some of
them being GP-400, which is an extra line up of Grand Hybrid Digital
Piano. MZ-X300 and MZ-X500, which are newly developed arranger
keyboards. We have also introduced a colour variation model PX-
160WE (White version) With regard to grand hybrid GPC’s, we have mounted exactly the
same grand piano keys. People can use it like a grand piano. The price
is comfortable and not as expensive as grand piano.
What are your plans of product launches for the Indian
Market this year? What according to you is the worldwide keyboard market and
especially India?
We are launching MZ-X300 and MZ-X500 in May 2016 in India. Our
main goal is to reach out to the musicians directly, the ones that are
well known who would use these products on a daily basis ranging
from studio to performances.
CASIO MZ-X300 and MZ-X500 both have a color touch screen interface,
rich tones and rhythms, multi pad equipped with powerful 20w + 20w
speakers which gives an amazing experience of sound while working
in studio.MZ-X500 having hex layer capabilities and 16 multi pads
which incorporated to create new performance dimensions and
makes it music arranging machine.
We have mounted different piano cells for the beginners who are our
direct consumers.
We have a market in India and would like to launch the MZ-X series
and the Grand Hybrid Series. CASIO has 3 models in Indian keyboards
and have developed as per Indian market requirement. It shows our
commitment to develop Indian market. Apart from this, having good
quality Indian tones and rhythms in standard
models at initial learning levels give
more flexibility to mass consumer
segment.
We are also launching Grand Hybrid Piano in May 2016 which is
an extremely user friendly model .
Kiyohito SUZUKI
Planning Section /
EMI Marketing Dept
20
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