The Score Magazine - Archive July 2016 issue! | Page 12

DIRECTOR'S NOTE Director, Strategy and Planning Ajay Prabhakar Director, Business Development Pragash VM Director, Marketing & Operations Sneha Ramesh Editorial Advisor Nikila Srinivasan Creative Director George Vedamanickam Lead Designer Nipun Garodia Content Contributors Pramita Bose Amogh Rao Manisha Bhat Shreya Bose thescoremag @highonscore Artists conveying Social messages is a tradition that spans millennium. Independent music going viral because of social messaging however is a new phenomenon. Rebounding back from the huge controversy surrounding the allegedly sexist Club la Mub la, Hip Hop Tamizha has released a short music video "Takkaru Takkaru", calling for legalization of the classical sport Jallikattu. Ever since Jallikattu was banned by the Honorable Supreme Court in 2014, there have been various protests against the ruling. The 12 minute Music video, which speaks out against the ban, has evidently hit all the right emotional and musical notes and has garnered over a million views on YouTube. Another example of a recent viral sensation is Sofia Ashraf, an Indian rapper and singer. Her music video Kodaikanal Won’t!, released a couple of years ago, has made over 3 million views. Focusing on the alleged mercury contamination in Kodaikanal, the video is now at the fore-front of the 14-year old campaign and brought to the campaign a widespread awareness. Every artist must attempt to provoke public opinions and start conversations about previously taboo subjects. It is equally important for any artist to portray subjects in a balanced, responsible and factual manner. Even powerful actors and musicians such as Amir Khan, Sharukh Khan and Kamal Hassan have found themselves on the opposite side of both fact and public sentiment or confused between public sentiment and fact! PRAGASH VM Director - Business Development subscribe to us at www.thescoremagazine.com thescoremagazine.com www.highonscore.com www.skore.in highonscore brand partners [email protected] [phone] DISCLAIMER: Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs and illustrations. Views expressed in this publication are not necessarily those of the publication and accordingly no liability is assumed by the publisher thereof. Advertising copy and artworks are the sole responsibility of the advertisers. http://www.motherteresafoundation.org.in The Score Magazine is proud to support the Mother Teresa Foundation and urge our readers to join us in giving back a fraction of what we have been given.