The Score Magazine - Archive January 2017 issue! | Page 31

JBL Celebrated 70 Years of Extraordinary Sound!
Launched Limited Edition Platinum Headphones to Mark its Platinum Anniversary
HARMAN International Industries, the premier
connected Technologies Company for automotive,
consumer, entertainment and enterprise markets,
celebrated the 70th birthday of its renowned audio
brand, JBL. As part of its 70th birthday celebration, JBL
introduced limited edition commemorative Platinum JBL
Everest Elite 700 headphones.
JBL’s GRAMMY® and Oscar-winning audio technology is a force
behind music's most pivotal moments, including revolutionary
recordings, legendary concerts like Woodstock, and record-
breaking rock tours. For the last seven decades, it has delivered
industry-leading audio in entertainment venues, in the home,
and in the car. JBL audio systems are used in thousands of the
world’s most notable performing arts venues, stadiums, arenas,
recording studios and THX-certified movie theatres. Founded in
1946, JBL has consistently contributed to the evolution of audio
reproduction in professional, home, automotive, multimedia
applications and now connected technologies. The rest is history,
including:
•The introduction (1940s): JBL was founded by James B. Lansing,
a talented engineer who maintained an unswerving dedication to
defining ‘state-of-the-art’ in professional and consumer audio.
•Legendary innovations are born (1950s): The high-fidelity
market entered a golden age in the 1950s, with JBL as a major
contributor with the introduction of legendary products, such as
the Hartsfield and the Paragon.
•Remarkable design (1960s and 1970s): In the 1960s, JBL continued
to create a series of remarkable loudspeaker designs, including
the renowned 4310 Studio Monitor, which was adapted for
consumer use as the famous Century L100 in the 1970s.
•Home theater gets “ultimate” (1980s and 1990s): Throughout the
1980s and 1990s, the company saw the birth of acclaimed models,
such as the L212, designed with one of the first satellite/powered
subwoofer designs, the Everest and the JBL Synthesis ultimate-
performance complete home theater audio systems.
•Audiophile sound quality for all (early 2000s): In the ne
w millennium, JBL loudspeaker designs continued to embody
the company’s heritage of excellence, from high-performance
models, such as the K2 S9800 and Project Array loudspeakers.
Additionally, recording studios, concert halls and movie theaters
around the world were outfitted with JBL loudspeakers. JBL’s
“Pro Sound Comes Home” design philosophy also offered
consumers the same clear, accurate and dynamic sound heard by
professionals at home.
•2010s: JBL continues to grow its consumer line by launching
new headphone and portable speaker technologies that provide
connected and personalized experience, such as the JBL Everest
Elite 700 with sound calibration and active noise cancellation.
JBL further permeates culture though becoming official sound
for the NBA and working with influential brand ambassadors
like basketball star Stephen Curry and Bayern Munich football
star Jérôme Boateng. With innovations such as the JBL® Trip in-
vehicle portable communication and entertainment system, the
Under Armour ® Headphones Wireless Heart Rate, engineered
by JBL, and the JBL Charge 3 waterproof portable Bluetooth
speaker, JBL unites lifestyle design, meaningful new technology
and seamless connectivity for a powerful acoustic experience.
•Automobiles (2000s to now): JBL has delivered premium sound
to Toyota vehicles for more than 20 years and has worked with
Ferrari since 2008, providing these automakers, along with
others, top sound performance in the car.
“Today, as over the past seven decades, JBL is the leader in
revolutionary sound and continues to push audio boundaries
through innovative, connected and personalized sound
technology,” said Michael Mauser, president, HARMAN Lifestyle
Audio Division. “Whether for consumers at home, in the car and
on-the-go, or in large scale spaces like sports arenas and concert
venues, JBL’s signature sound offers unprecedented performance
for authentic audio experiences.”
The limited edition JBL Platinum headphones will be available
for purchase while supplies last starting early December
exclusively on www.JBL.com and www.BestBuy.com.
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