The Score Magazine - Archive February 2015 issue! | Page 39

You are a huge actor in Pakistan and you have always had a very big fan base. Would you say that social media has opened doors for you in terms of increasing your fan base? How so? Thank you so much. Social media is a huge platform and the possibilities of connecting with different people is endless. I love making the most of social media which is why I am currently using Facebook, Twitter, Instagram and most recently SoundCloud. They are all great tools and with the use of smartphones they have allowed us all to be further connected even when on-the-go. I love interacting with my fans from all over the world and social media has made that much easier for me. Ever since my serials have started airing across the border, a lot of fans and media outlets have reached out to me via Facebook/Twitter. What made you decide to turn to SoundCloud to upload tracks from your acclaimed TV shows? I have been very lucky that almost all my serials have had brilliant OSTs which have gone on to become huge hits. Unfortunately, unlike movie OSTs you cannot find the OSTs of TV shows in the market. I received a lot of requests from my fans that they want to listen to the serial OSTs. SoundCloud is a great Application which I use all the time so I decided to make an official account on it where my fans can have access to the OSTs very easily. How has the response been thus far? The response has been great. I keep receiving requests for new OSTs to be uploaded every day which is a little hard to keep up with as there are too many of them that still have to be uploaded, but it’s fun. What other audio clips can fans expect to hear on SoundCloud in the future? As of now, I am just uploading OSTs and haven't thought about anything else I would l