INTERVIEW
Mr. Jay Singh
with
In conversation with Mr. Jay Singh, Co - Founder and Executive Director, JSM Corporation,
the company that owns Hard Rock Café India .
Tell us about the journey of HRC as a
Rock music brand.
We started 10 years ago in East Mumbai.
Since then we have opened 8 outlets
and that has been the journey so far
and we have 3.5 thousand live music
performances and served over 8 million
customers. It has been a fantastic journey.
How do you think HRC has evolved as a
music venue from when it started to now ?
I think music evolves. If we look back 10
years ago v/s today the music has evolved
in itself. And with that so does hard Rock
as it generally reflects the type of music
people are enjoying at a given time. So
through music we have evolved as well.
What is HRC's USP that you don't see
anywhere else ?
I think we’re always true to the fact that
what we like to say “Love Music, Love
Hard Rock”. I think our customers are
coming to Hard Rock very specifically
for the music. That is something we stay
true to. Of course we serve excellent food
and have alcohol as well but by and large
people would say “lets go to Hard Rock, we
love the music.”
HRC has also ventured into other forms
of entertainment like Comedy nights etc.
Don't you think that deviates from the
core?
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Obviously there is a core, and you can
build around it. So our core and what
our philosophy is “Love Music, Love
Hard Rock” but ultimately we are an
entertainment space, so people are
coming to our venues to have a good time.
Basically we are encouraging people to
come to us to have a great time and have
a great meal as well. Over time that can
change also, right? So like I said we need
to be playing 100% classic rock which
we perhaps used to do 15 years ago at the
brand Hard Rock but that has changed so
we will certainly play a lot of modern rock
and also different genres of music. That is
very true to our ethos “Love Music, Love
Hard Rock”. So that’s very