The Score Magazine - Archive Feb-Mar 2017 issue! | Page 12

DIRECTOR ' S NOTE

Director , Strategy and Planning Ajay Prabhakar
Director , Business Development Pragash VM
Director , Marketing & Operations Sneha Ramesh
Editorial Advisor Nikila Srinivasan
Creative Director George Vedamanickam
Designer Manasi Doshi
Content Contributors Aditi Sarawagi Amogh Rao Kishore Amati Pramita Bose Shreya Bose Souvik Chakraborty Sriram Ravishankar Sumit Suvarna
brand partners
' Poromboke ', is a term commonly used across Tamil Nadu . The term was originally meant to refer to a piece of land that was common to people like a lake or a place that is set aside for public space for holding village assemblies , festivals and fairs . However , in course of time , the same word took a demeaning turn to denote a person as useless and of no good .
Chennai ’ s Ennore Creek , one of those poromboke lands is now almost completely encroached . Many private industries made a dump yard out of it and in the process , polluting the environment ; this caused innumerable health hazards to the people .
Kaber ' s ' Poramboke Song ' which was released last September was intended to be a wake-up call for citizens to be more involved in the environment . More recently , a new music video called ' Chennai Promboke Paadal ' featuring the popular Carnatic musician T . M . Krishna . This song is meant to raise awareness about the encroachment on Chennai ’ s Ennore Creek .
This song reached a wide spectrum of audience ; in-spite of the popular beliref that Carnatic music has it ' s dedicated set of followers . This video already has more than one lakh views on YouTube .
I would like to urge our readers to be supportive of such musical initiatives and spread the word . Hats off to the amazing people behind this song . I loved it for the way it sounds and the message it depicts .

PRAGASH VM

Director - Business Development
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