Musikmesse has a new concept and is setting a new course towards its successful future . With more than 65,000 visitors every year , Musikmesse is the world ' s most important trading platform and presentation space for musical instruments , sheet music , music production and music business connections . In order to consolidate its position in the coming year , too , the organisers have , after close consultation with manufacturers , visitor groups and professional associations , elaborated a considerable number of further developments .
The Show now offers lots of new features for the specialist musical instrument trade – and is set to become , at the same time , an even stronger magnet for musicians and music enthusiasts from all over the world . The changed sequence of days for the event is an optimum response to the requirements of all visitor groups . Equally , Messe Frankfurt is strengthening its international marketing for this sector highlight via its global sales network in over 160 countries . The implementation of the new concept is already in full swing .
Even with its new concept , Musikmesse continues to put the trade visitors at the centre of its concerns . The Musikmesse Insider programme , designed with the customer in mind , offers decision makers on the European stage numerous VIP services to make their stay efficient and convenient . After its successful launch last year , the ' Musikmesse Insider ' feature is to be extended . In the new Business Academy , trade visitors as well as manufacturers can take part in an extensive programme of further professional development . The lectures , given by well-known , distinguished speakers , provide a crucial advantage in terms of information and knowledge and help participants to understand trends in the sector and to draw conclusions , in turn , for their own business model .
For the first time , Musikmesse will be opening a whole hall exclusively reserved for trade professionals . With the slogan ' Business meets Business ' Hall 11.1 will provide the ideal conditions for discussions of sales , marketing and delivery in a quiet atmosphere . Additionally , it offers companies the opportunity to introduce themselves directly to specific customers . Companies have a completely free hand in the design of their stand in Hall 11.1 . Another feature in Hall 11.1 is a modern conversation area with ' loft ' -style décor , which enables B2B discussions to take place undisturbed . The Future Shop presents visitors with an idea of what the music shop of the future will look like . They will discover new ways of displaying musical instruments in suitable and effective scenarios and turning a visit to the shop into an experience to be remembered . In addition , Hall 11.1 includes a modern lecture podium for the Business Academy .
Unique information platform , both for trade professionals and private visitors
The new themed music worlds in Halls 8.0 , 9.0 , 9.1 , 10.2 and 11.0 provide a comprehensive overview of new products on the musical instrument market . The specially designed display areas set the musical instruments in contexts that enable us to experience them in all kinds of ways . Visitors will find live stages , meeting areas for contact with the stars , top-flight lectures and workshops , as well as elegant , contemporary lounges with catering ideas to enhance the musical experience . This will make the halls even more attractive for trade visitors and amateur music enthusiasts alike , creating new contact interfaces between exhibitors and both business and end customers .
The themed halls are open to all visitor groups throughout the fair and offer an ideal platform for both trading and brand building to take place at one and the same time .
Each of the music worlds has its own particular flair , as befits each individual genre . In the Rock meets Pop section in Hall 11.0 visitors can expect , along with all the new products and innovations relating to e-guitars and drums , an affective place to make music , linger and chat about technical or professional issues . Electro meets Recording ( Hall9.1 ) covers the whole area of electronic music , music production , and DJ-ing . At the same time there is the enticing Club Forum with technical workshops and silent parties . In the Classic meets Acoustic section ( Hall 8.0 ) and Classic meets Keys ( Hall 9.0 ), enthusiasts of more gentle tones will find everything that relates to acoustic guitars , string instruments and sheet music , as well as pianos , concert grands and keyboards . The Classic & Future Forum offers specialist lectures and
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