Tell us about your beginnings and journey into the world of sounds

I was always a technical guy. The curious kind. When I was young I use to wonder how does a song play from a radio? Or say, how does a moving video display itself on a television. As I grew, technology also grew. It made me more and more inclined to find out how things work. That’ s how I ended up in Electronics and Communication Engineering and to the world of Electronics. Sound started fascinating me more from a technical stand point rather than creative realm initially. Eventually I did identify that Acoustics was more technical than I ever thought and it started exciting me. Now I feel I was always bound to do this- to be an Acoustician.

How did Awedible come about?

I was working in a corporate platform( OnMobile) for many years. In fact I am grateful to OnMobile, they gave me the platform to excel and research more in contemporary sound, the industry, and more of its core applications. Awedible started murmuring probably some years back. I wanted to contribute more, do more in the field of sound and acoustics. To my luck audio technology improved so much and there was a window of opening for new studios, acoustic spaces and music venues. The call was irresistible. However I knew I needed a good team to take a blind call. And then I met Murali Krishnan, I immediately realised his potential as an entrepreneur. We shared the same ethics and values. Today he is a Director at Awedible and Heads Sales & Operations.

Sethu Thankachan is a childhood friend. As early as the end of 90s we used to have discussions about sound, audio technology, music and its creative platforms. To our delight it has emerged to what we had envisioned toghether. When I realised that I need someone to take care of the Creative Liaisons & finances for Awedible I knew who I should approach. Today he heads Finance & is our Creative Lead. Plus, What’ s more fun than working with an old time buddy!

How do you choose your clients?

There needs to a mutual understanding on what we both want to achieve. Besides acoustics, the aesthetics we want to share should meet at some common point. A client who respects, understand and promotes Good sound & acoustics will never fail to excite us.

When you chose a pair of speakers for a studio, what are your parameters?

Choose the speakers according to the room volume / dimensions, need to choose the type, near, mid or far field accordingly. Low frequency driver diameter is very important, if you are choosing a bigger diameter, then you must have a room volume that can support all of this low frequency energy, bigger is not always better. Speaker placement is also of great importance for an ideal sound output.

Do you think egg crates actually work in a room when you stick them up on a wall? What range of frequencies do they work on?

It works on upper mid frequencies. We don’ t recommend egg crates for a professional studio as it doesn’ t add much value both technically and aesthetically

The Score Magazine

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How to tame bass frequencies on a shoe string budget?

Bass builds up more strongly in the corners of your room, and most strongly in trihedral corners( wall-wall-ceiling and wall-wall-floor intersections). Throw some mineral wool bass trap panels here.