Tell us about your beginnings and journey into the world of sounds

I was always a technical guy . The curious kind . When I was young I use to wonder how does a song play from a radio ? Or say , how does a moving video display itself on a television . As I grew , technology also grew . It made me more and more inclined to find out how things work . That ’ s how I ended up in Electronics and Communication Engineering and to the world of Electronics . Sound started fascinating me more from a technical stand point rather than creative realm initially . Eventually I did identify that Acoustics was more technical than I ever thought and it started exciting me . Now I feel I was always bound to do this- to be an Acoustician .

How did Awedible come about ?

I was working in a corporate platform ( OnMobile ) for many years . In fact I am grateful to OnMobile , they gave me the platform to excel and research more in contemporary sound , the industry , and more of its core applications . Awedible started murmuring probably some years back . I wanted to contribute more , do more in the field of sound and acoustics . To my luck audio technology improved so much and there was a window of opening for new studios , acoustic spaces and music venues . The call was irresistible . However I knew I needed a good team to take a blind call . And then I met Murali Krishnan , I immediately realised his potential as an entrepreneur . We shared the same ethics and values . Today he is a Director at Awedible and Heads Sales & Operations .

Sethu Thankachan is a childhood friend . As early as the end of 90s we used to have discussions about sound , audio technology , music and its creative platforms . To our delight it has emerged to what we had envisioned toghether . When I realised that I need someone to take care of the Creative Liaisons & finances for Awedible I knew who I should approach . Today he heads Finance & is our Creative Lead . Plus , What ’ s more fun than working with an old time buddy !

How do you choose your clients ?

There needs to a mutual understanding on what we both want to achieve . Besides acoustics , the aesthetics we want to share should meet at some common point . A client who respects , understand and promotes Good sound & acoustics will never fail to excite us .

When you chose a pair of speakers for a studio , what are your parameters ?

Choose the speakers according to the room volume / dimensions , need to choose the type , near , mid or far field accordingly . Low frequency driver diameter is very important , if you are choosing a bigger diameter , then you must have a room volume that can support all of this low frequency energy , bigger is not always better . Speaker placement is also of great importance for an ideal sound output .

Do you think egg crates actually work in a room when you stick them up on a wall ? What range of frequencies do they work on ?

It works on upper mid frequencies . We don ’ t recommend egg crates for a professional studio as it doesn ’ t add much value both technically and aesthetically

The Score Magazine

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How to tame bass frequencies on a shoe string budget ?

Bass builds up more strongly in the corners of your room , and most strongly in trihedral corners ( wall-wall-ceiling and wall-wall-floor intersections ). Throw some mineral wool bass trap panels here .