The Score Magazine - Archive December 2016 issue! | Page 27

MUSIC CHINA AND PROLIGHT + SOUND 2016
MUSIC CHINA
Music China’s 15th anniversary edition concluded with record-breaking results. A comprehensive business platform
for exhibitors and visitors. The 15th edition of Music China attracted 1,909 exhibitors and 90,125 visitors to celebrate its
anniversary and was an enormous success.
An ideal marketing stage for branding
•
C. F. Martin & Co from the US is celebrating its 100-year
anniversary this year. They were presenting their three
key brands to dealers and customers in separate booths
and a special showcase of its signature Dreadnought
guitar at the show. Ms Jacqueline Renner, President for
the company spoke of the result: “We have a beautiful
presence at Music China to represent our brands and to
demonstrate our custom shop and the special aspects of
what makes Martin’s artistry so unique.
•
Yamaha Music & Electronics (China) is one of the
exhibitors that has been supporting Music China for
years and has been growing together with the show. Mr
Mamoru Fukuzawa, Assistant General Manager of the
company further explained: “Participating in Music
China gives our brand the opportunity to grow and to
understand the evolving musical instrument market in
China and our competitors.
Buyers thrilled with product genres and observed new
industry trends Fringe events revealed international perspectives of music
education and industry development
Leading online retailer Amazon came with a musical
instruments team representing China, Germany, Japan,
the UK and the US, and. Mr Joe Franger, representing the
US office explained their purpose of the trip: “We attended
the Music China show to identify new selection for Amazon
customers around the globe. Each country representative
has specific targets but we share selection across
marketplaces. Music China is a great place to explore and
evaluate business partnerships which is necessary to place The high-level industry forums held alongside the show
were packed full of audience members who wanted to learn
more about new business ideas and the evolving music
education market from industry leaders.
orders at a later date. ”
A series of master classes on different music genres for kids,
adults, amateurs and professionals were conducted under
the Music China Education Programme.
The next Music China will be held on 11 – 14 October
2017. For more details about the show, please visit www.
musikmesse-china.com
ProLight and Sound, Shanghai
Extensive fringe events blaze trail of innovative technologies
With a bigger scale and enhanced features this year, the
show attracted 26,527 visitors, marking a 4.2% increase in
attendance from 2015. 561 leading audio and lighting brands
and companies also gathered to present their latest products
and advancements in the industry.
Fair continues to receive strong industry support and high-
calibre visitors
The show continued to attract high-quality visitors and some
of the biggest names in the pro audio and lighting field to
attend, including 797Audio, Ableton, AKG, Antari, Apogee,
Audiocenter, Beyerdynamic, Christie, DGX, DJ Power,
DPA, ETC, Fidek, Focusrite, GIS, GLP, Harman, Jolly,
Kling & Freitag, KRK, Maquinas Iberica, Nexo, Novation,
Redx, Rupert Neve, SAE, sE Electronics, SE Audiotechnik,
Shure, Soundking, Superlux, Takstar, Tascam, TW Audio,
Universal Audio, Vue, Yamaha and Yes Tech.
Relocation of halls conducive to an ideal business
environment
Many exhibitors also welcomed the decision to relocate to
halls N1 – N3. The larger exhibiting space in the new halls
enabled them to fully make use of their booths to showcase
their innovations. It also created a more spacious area and
welcoming atmosphere for them to conduct business, which
in turn benefited both exhibitors and visitors.
As Prolight + Sound Shanghai gathers some of the best global brands, visitors were presented with a complete spectrum of
audio and lighting products and technologies.
The next Prolight + Sound Shanghai will be held from 11 – 14 October 2017 in Shanghai. Visit www.prolightsound-shanghai.
com for more details.
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