The Score Magazine - Archive Aug-Sept 2016 issue! | Page 42

Party LIKE AN ANIMAL! Animal Planet’s new catchy campaign ‘Yeh Mera India’ breaks this month. Bollywood Sensations Sachin & Jigar compose the new music video to celebrate the Indian wildlife W itness the spectacular, explore the exotic and celebrate incredible Indian wildlife as Animal Planet launches a new season of YEH MERA INDIA. Starting August, every night at 8 PM, the month-long programming initiative YEH MERA INDIA travels across India’s most stunning national parks, nature reserves and bio-diverse regions to discover it’s rich and varied wildlife. Animal Planet also plans to reach out to the youth and family towards the Indian wildlife through a music video ‘Party like an Animal’, composed by music duo Sachin-Jigar. Sung by leading Bollywood sensations Monali Thakur, Anusha Mani and Rahul Pandey in Hindi, Tamil and Bangla, the multi-lingual party track has gripping lyrics, vibrant choreography and glitzy performances. The song “Toh sochta hai kya, aachal main dikhadoon, aa party karneketarike main sikha doon, come party like an animal…” inspires viewers to come along, connect with the wild kingdom and party like an animal. The groovy and celebratory party anthem aims to capture the millennials’ attention through its trendy aesthetics and foot-tapping beats. Reminding viewers of nature’s beauty and amazing wildlife, YEH MERA INDIA seeks the current generation to be the change agents for a better tomorrow. “We are delighted that Animal