The Score Magazine - Archive Aug-Sept 2016 issue! | Page 34

The Namami c reativity is always born out of an inspiration or a life incident which goes deep within you to trigger an idea, which you religiously develop to create something that signifies your passion, commitment and dedication to that idea. The Namami Gange Anthem (Music Video) is one such. Strong Music and Visuals have the power to communicate an intense message in a way to make people feel responsible and work towards it, rather than make them feel depressed and give up in despair. Of course, with a Music Video, the process can never be split between the Music Making and Video Making. It needs to be thought about and executed in an integrated/seamless manner to get the best output. On Sept 28, 2014, our Honourable PM Shri. Narendra Modi was making his historic speech at the Madison Square Garden, USA to a crowd that was in raptures. As youngsters, it was an inspiring moment for the Trichur Brothers too. Trichur Brothers - Srikrishna Mohan and Ramkumar Mohan were at Chennai watching this speech being live telecasted. India was projected truly as a Nation it is, with interesting details on its culture and heritage culminating with a detailing of the vision. Amidst the multiple points he made, one of the points that struck a chord within them immediately was the way he spoke about our National River, Ganga. The Government of India had just launched a movement called, "Namami Gange" translating into "I bow to you, Oh Ganga!!" aimed at cleaning and rejuvenating Ganga . The Trichur Brothers knew they were destined to be the chosen ones for a project of this magnitude because the idea was so convincing. One thing that they had decided immediately was that this Music Video would be an offering for a National Cause and hence extra care will be taken to make sure that there will be no compromise in terms of Quality. In a world that talks about Climate changes, water conservation, cleanliness and the likes they wanted to develop this as an idea which would be India's show case to the world that we mean business! They then had the rough Music track ready and it was during this time that they got in touch with a friend Prashanth Techno, to help them with the arrangement of the Song. They had the visualization and conceptualization of the Video done and knew more or less the imagery they wanted to go along with the Music. This is when they got the other very important link in this project, Deepika Chandrasekaran, former associate of Director Gautham Menon involved as director, in the project. They needed her film making experience and technical brilliance to convert their vision and visualization into a high impact video. The team shot a mock Video in Varanasi. With an idea, now converted into a basic Music Video, Trichur Brothers wrote to the National Mission for Clean Ganga (NMCG, the govt. body in charge of the Clean Ganga Mission. It was a mixture of joy, nervousness, shock, surprise and an array of other emotions put together, when they got a reply from the NMCG within a fortnight informing them that they loved the concept and that they want us to come to Delhi to discuss this further. The rest as they say is history! Making of the Music Some parts of the Music is driven by what they wanted to see on the screen and some parts of the visuals are driven by the inspired Music. They wanted to have 3 parts to the structure. 32 The Score Magazine www.thescoremagazine.com Part 1 would have to first educate people on the glory of the Ganga, how she is revered around the world and how she has been referred to by many as