The Score Magazine - Archive April 2016 issue! | Page 8

the edit PAD The cultural impact of Michael Jackson, Madonna and The Beatles from the 60’s to the late 90’s cannot be overstated and neither can someone underestimate the influence of series like The Friends, Star Trek, and Frasier and the infinite impact they had on the public conscience of the time. I NSIDE Closer to home in the 90s, Bollywood movies represented the aspirational middle-class and every kid on the block was grooving to the music of Bombay Vikings. The period was filled with other lofty ideals: Working in journalism was considered courageous, the music of independent musicians resonated deeply with the struggles of every Indian youth who sorely lacked mediums of expressions and many among the junta had star-studded dreams to become film actors. Fast forward two decades. MTV is no longer the coolest brand to work for, its Apple. People don’t trust their media; they believe Twitter. One doesn't look at Billboard to know which music is trending but finds out through Spotify. From viewing the world through the lens of artists to viewing the world through the prism of technology, the common man has become more empowered: He/She is now capable of rejecting and critiquing. No one can tell the common man what is ‘cool' anymore; he/she can define his/her identity. 10 SMITA VALLURUPALLI Talks to us about how she entered the music scene, her inspiration, her forms of music, life and much more. Have artists lost the ability to influence on a large-scale? Without venturing into an answer, I can confidently say that no matter the times, the struggle to stay relevant is never over. AJAY PRABHAKAR Director - Strategy and Planning thescoremag @highonscore thescoremagazine.com [phone] highonscore www.skore.in [email protected] Director, Strategy and Planning : Ajay Prabhakar Director, Business Development : Pragash VM 24 STAR OF THE MONTH Gingger Shankar talks to us on how she started out as a musician, her inspiration, musical endeavors, and some more exciting stuff. Director, Marketing & Operations : Sneha Ramesh Editorial Advisor : Nikila Srinivasan Creative Director : George Vedamanickam Lead Designer : Nipun Garodia Content Contributors 32 MUSIC & TECHNOLOGY We give you a list of gadgets that have evolved from back in the day until now. Nilankur Dutta, Manisha Bhat, Pramita Bose, Amogh Rao subscribe to us at www.thescoremagazine.com 36 MUSIKMESSE 2016 Get a list of new events coming up at this year’s MusikMesse. Do not miss it! brand partners DISCLAIMER: Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs and illustrations. Views expressed in this publication are not necessarily those of the publication and accordingly no liability is assumed by the publisher thereof. Advertising copy and artworks are the sole responsibility of the advertisers. http://www.motherteresafoundation.org.in The Score Magazine is proud to support the Mother Teresa Foundation and urge our readers to join us in giving back a fraction of what we have been given. 42 MASALA COFFEE The band talks to us about how they came up with their super amazing name, their life before Masala Coffee and a lot more.