to everyday. We have Gayathri manthra,
Ram bhajans, Amrithvani, Dohas that
are very big. This is a catalogue that we
are so proud of. I cannot remember in the
last 20 what new I’ve made in devotional
as it has all been done already. Whenever
I tried to make something new, I land up
making the same with a new tinge to it.
Right now, we are trying to make the
same music with newer age singers so
youth get excited about it and listen.
In terms of revenue, it is very good!
What does it take for an independent
artists to get signed by T-Series ?
Today, the digital world is huge so artists
approach us through social media. When
artists put up their work on YouTube, we
sometimes reach out to them and ask them
to come to us. Many people release their
song and ask us to later put it in a film. We
recently put out two songs of independent
artists in a Varun Dhawan film.
Where do you stand on the current
trend in the music industry of
recreating old Bollywood hits?
We are the ones who literally started
recreating songs. Many people criticize it
but that is the most successful thing right
now. Eighty five per cent of the people love
it! I’m really not worried about the rest
of the people who don’t like it. We call it
recreation of a song. It has a lot of work
to it. Very few people are successful in
recreating old tracks. I am proud of our
team that does this. Our success ratio is 95
per cent in recreating old songs. People are
experiencing an old charm song in a new
packaging, with new sound that they love
to dance to. Recreations are here to stay!
According to me, if 90 per cent of the song
is new, why criticize it? Lot of people do
not even realize that it is a recreated song.
Tell us about MixTape series and
how the idea came about
MixTape is a good concept that our music
team came up with. The idea was to mix
two songs with a similar kind of tone and
raag and merge them. We did the first
season in Hindi and Punjabi and both were
successful. Season two is soon to come
out and you will be surprised to hear that
season three is already booked by some
sponsors who want to be a part of it. This
time we have partnered with Amazon
Music who have presented it with us.
14
The
Score Magazine
highonscore.com
T-Series
VsPewDiePie is
raging subject
on the Internet
these days. Do
you think it is a fair
thing to compare
a giant music label
such as T-Series
to a YouTuber?
I am not sure why people
are comparing the two
but I cannot stop that
from happening. He is an
independent YouTuber
and we are a Music label.
I’ve asked PewDiePie even
on record as to why he is
taking it so seriously and
why his fans are taking
it to the next level. We
were on a close shave for
a long time. We have been
growing organically over
the years! We recently ran
a campaign called ‘Bharat
wins YouTube’ with a lot of
film stars who tweeted about
this. In fact, YouTube does
regular audit every week
to remove fake followers!
I am happy that this news got us
promotions all over the worldJ.
Everything had fallen in place
for us! It was indeed great PR for
us. Now people in every nook and
corner of the world know about
T-Series, thanks to PewDiePie.
You’re producing a big biopic
on your father’s legacy. At
what stage is the film currently
and when do you reckon it
will be ready for release?
The biopic on my father is our dream
project! This would be our biggest
film which will have a top star that
we will announce very soon! We will
start shooting next year and will
release the film in 2021. I decided to
make this biopic two years ago and
we have been working on the script .
What can we expect from
T-Series in the near future?
You can expect great music and concepts,
new songs, and great content driven
films. Whatever we do will be related
to music and movies. We are getting
into web series and talent shows also.