The Satellite Review Magazine The Satellite Review Magazine Vol 2 | Page 38

ORDER FULFILLMENT

Optimizing

ORDER FULFILLMENT:

PICKING WITH AN AS/RS
By Jose Ferreyra

Quality Assurance Manager, Westfalia Technologies, Inc.

O

rder fulfillment is becoming a more complex process than
ever before. In today’s fast-paced business climate, customers
demand and expect more from their warehouse and distribution centers, as their orders are more frequent, contain more diverse
SKUs and require more custom-tailored solutions. All the while,
there is simply no margin for delay, delivery of a low-quality product, or order error – and that’s not even considering the logistics of
distribution and transportation.
To meet these demands, distributors and manufacturers are under
pressure to fulfill orders within a shorter time, while maintaining

38

The Satellite Review

www.WestfaliaUSA.com