The Satellite Review Magazine The Satellite Review Magazine Vol 2 | Page 31

S

outhern Wine & Spirits of
California is a division of
Southern Wine & Spirits of
America, Inc. (Southern), the nation’s
leading wine and spirits distributor
and broker. With operations in 35
markets and more than 14,000 team
members, Southern serves suppliers
from all over the world. The California
division is the single largest wine and
spirits distributor in the state— if not
the country.

Challenge
Southern and its California division
operates with the mission to be the
leading, most-trusted and most-efficient distributor of beverage alcohol—
creating distinctive, measurable and
innovative value for its customers and
supplier partners. To uphold this mission, the distributor is always looking
for innovative ways to enhance upon
and leverage world-class supply chain
capabilities to reduce costs, deliver optimal fulfillments and provide Z[ܙY